• The future of women’s running has arrived with the new adidas pureboost x
The future of women’s running has arrived with the new adidas pureboost x

adidas has coordinated with female professional athletes from around the world to deliver PureBOOST X, a running shoe developed for women, by women.

Based on years of screening and research with women everywhere, adidas has actually developed a smooth, form fitting running shoe built to fulfill the ruthless energy of their active way of life. While many running shoes are adaptations of male shoes PureBOOST X was developed with just the female athlete in mind resulting in a high performance satisfies high fashion running shoe for females.

The petite, adaptive silhouette of PureBOOST X wraps the foot in style and rests it on a full length bed of thousands of energy instilled BOOST ™ foam pills. The BOOST midsole offers energy in every step that will make running the best part of keeping fit.

"The most common feedback we got throughout our years of dealing with female athletes was the desire for a running shoe with wants to keep up with the energy of its performance," stated Jennifer Thomas, Senior Director for Global Brands, Running. "PureBOOST X is an item of development and style working in perfect consistency to fulfill the demands of today's flexible female athlete.".

PureBOOST X features a brand-new drifting arch that offers a completely fresh look and feel. The adaptive stretch mesh of the drifting arch wraps underneath the midfoot making the foot look smaller sized while delivering a supportive experience you can feel through every run.

The stretch mesh upper, drifting arch and lock down lacing system supplies a tailored fit that hugs the foot from heel to toe. The Stretch Web outsole is designed to allow for flex at any point making it possible for the foot to preserve its natural movement.

The PureBOOST X collection extends its design trustworthiness with two adidas by Stella McCartney versions including fashion forward treatments by the world renowned designer. The adidas by Stella McCartney PureBOOST X combines trend aspects with efficiency. Showcasing Stella's knitting competence with an adidas primeknit upper and prolonged lacing information for extra support without jeopardizing on style.

"I designed the adidas by Stella McCartney PureBOOST X along with female athletes to record their individual energy and provide them with an item that enhances their confidence to exceed their personal best each time," stated Stella McCartney. "PureBOOST X allows female athletes to carry out with a ruthless determination without compromising on style.".

From lacing up through cooling down or making a statement with style, PureBOOST X feels exciting and looks fantastic the moment you put it on.

adidas PureBOOST X will be available on www.adidas.ae and in stores from mid-February retailing at AED 545.

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