In a move to get more regional and global success, Dabur Egypt Limited, the leading Egyptian maker of personal and healthcare products, recently launched its new 'DermoViva' Brand in the local market, throughout a special event held at the Hotel Intercontinental Cairo Semiramis and in the visibility of the company's senior executives, partners, and distributors, to expand its current share and broaden its customer base.
Country Manager Anoop Sharma enhanced the occasion to highlight the main features of Dabur Egypt's new marketing strategy created to more reinforce the company's market existence. He added that even more tactical collaborations will be continuously sought to expand the reach of the flagship Amla, Vatika, FEM, Miswak, Hooby, and DermoViva brand names, among others. The celebration also highlighted Dabur Egypt's current local market standing and future growth plans, in addition to its comprehensive item profile, from hair to skin to dental care products.
Moheb Kaiser, Advertising Director, Dabur Egypt Limited, claimed: "We are pleased to reveal the launch of DermoViva natural skin care products in the Egyptian market, especially the DermoViva Face Wash Range.
The intro of this one-of-a-kind elegance item, which is developed and instilled with all-natural ingredients to accomplish naturally gorgeous skin, is a major step to fulfilling the arising demands of our regional customers. Moreover, our event worked as an excellent chance to honor our companions and distributors in Egypt for their consistent support and valuable contribution to Dabur Egypt's exceptional market condition. The company is currently identified with excellence and high quality in the individual and healthcare product segment. On this occasion, we wish to expand our sincere thankfulness and appreciation to them, with their initiatives and achievements adding to the 24 percent net sales profit growth obtained throughout the previous . We intend to enhance our market share additionally this year by launching the new DermoViva Brand name. We are positive that the Egyptian market will comfortably welcome our latest range of skin care products."
Completely possessed by Dabur International Group, Dabur Egypt Limited started its procedures in Egypt in 1996, presenting key personal and medical care products in various categories such as hair treatment products, shampoo, and skin care and oral products. Somewhere else, the company has actually successfully established its existence in Morocco and various other nations in Central Africa. The company's promotional and marketing campaign in the Middle East have likewise been endorsed by Arab celebs, including Ferial Youssef, Ola Ghanem, Diana Karazon, Dina Hayek, DorraZarrouk, Mai Selim, Huda Haddad, Razan Maghrabi, and Maria.