• ABCC Partners with Brazilian Beef Exporters Association to Highlight Brazil’s Certified Halal Beef Products at Anuga Food Fair
ABCC Partners with Brazilian Beef Exporters Association to Highlight Brazil’s Certified Halal Beef Products at Anuga Food Fair

The Arab Brazilian Chamber of Commerce (ABCC) in partnership with the Brazilian Beef Exporters Association (ABIEC) hosted the 2nd version of the Arab Halal Day, held on the sidelines of Anuga, the world's largest and important trade fair for food and drinks in Cologne, Germany. Considering greater than a lots of halal-certified Brazilian beef barbeques were served at a makeshift mezzanine restaurant atop ABIEC's stand at the food exposition as part of a welcome gesture to greater than 300 Arab customers and visitors at the event.

Arab Halal Day is an unique occasion launched by ABCC and ABIEC in 2016 at the SIAL food show in Paris to highlight Brazil's durable trade relationship with Arab countries especially in the promotion of certified halal beef products. Arab nations are among Brazil's most significant export markets for qualified halal beef products. The occasion was also aimed at advertising halal foodstuff, not just within Arab nations however in global markets where halal food are progressively looked for by customers. The bbq event successfully brought in hundreds of site visitors to the ABIEC stand.

Rubens Hannun, President, ABCC, said: "The second edition of Arab Halal Day kept in Germany is testimony to Brazil's long-standing trade relationship with the Arab World. The Arab halal market is definitely solid and ABCC continuously supports Arab countries in their efforts when it comes to advertising halal food to connect to new markets. The Arab Halal Day is a suitable platform to promote certified halal beef products and draw in thousands of Arab representatives and customers throughout Europe and past." From January to September 2017, Brazil exported to the Arab world a total of USD 728.85 million. Brazil exported mainly to Egypt, Saudi Arabia, United Arab Emirates, Algeria, Lebanon and Jordan.

"The phenomenal success of our inaugural event at SIAL in Paris in 2014 has triggered us to hold the Arab Halal Day once again, now here in Perfume, Germany to continue uniting the Arab business community under one roofing system to commemorate as well as network for brand-new business opportunities. As one of the largest food trade in the world, Anuga has virtually 160,000 site visitors from 192 countries and this spells a great possibility for Arab markets to increase their innovative halal brands, especially beef products. We waiting to witness one more successful Arab Halal Day occasion in various other global trade events in the years to coming," Hannun wrapped up.

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