In 2012 Gear-Up awoke to an entirely new world of computer gaming, graphics and IT systems. Launching our services out of our hometown of Dubai, we were hailed as the first of our kind in computer components and IT systems store in the Middle East. Today we have grown from our roots of computer gaming and graphics in Europe to a high-quality systems provider for the vastly expanding Middle Eastern market. We pride ourselves on providing our customers with high-quality computer components that turn their gaming and computing from oblique to out of this world extraordinary!