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Xpressions, the UAE-based retailer known for offering an array of perfumes, cosmetics, watches, handbags, and lifestyle accessories, has been honored as the Most Admired E-Commerce Retailer of the Year at the RetailME Awards 2025.
The victory underscores the brand's ability to excel in both the digital arena and its physical retail footprint. As consumer behaviour shifts increasingly toward online shopping, Xpressions is being recognized for keeping a strong balance, ensuring that its technology investments don’t erode the human touch that many customers still value.
What sets Xpressions apart:
Several key factors contributed to Xpressions’ win:
Seamless digital experience
 The company has invested heavily in its online presence, including mobile apps, AI driven customer support systems, and integrated logistics, enabling smoother delivery and better customer satisfaction.

Expanding physical retail network
 Despite accelerating digital growth, Xpressions is continuing to open more brick and mortar outlets. This underlines its strategy to cater to consumers who still want personal interaction, in person advice, or simply the tactile experience of shopping.

Commitment to service and trust
 Since its founding in 1998, Xpressions has built a reputation for offering international brands, around authenticity and reliability. Maintaining trust, whether in product quality, customer support, or brand integrity remains central to its brand promise.

Leadership Perspective
Prakash Bambani, the Chief Operating Officer of Xpressions, emphasized the importance of blending technology with humanity. While he acknowledged that “digital transactions are growing,” Bambani reiterated that “customers still need human interaction.” The brand, he said, listens to customer feedback, supports their needs, and places strong importance on personal service. 

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