Locking in on the luxury art market during a worldwide lockdown, Anant Jaipur.
When the world took a backseat and ideas began to surface human reality; one such postmodern notion in the arena of art was born in Jaipur, Rajasthan - A UNESCO world heritage city.
Born out of Anant Singh’s undying fascination with the dynamics and beauty of Art; Anant, which means infinity in Hindi, is symbolism for the endless saga of postmodern art, being narrated for the world from the vaults of The Pink City. Capturing a niche by using 24kt. Gold leaves to paint traditional Indian & international art forms, Anant Jaipur, is envisioning the future of cultural art and portrayal of world and Indian heritage through unique compositions and transcending representations of Indian regional, folk, traditional, and thematic artworks while also exploring traditional international art forms like the Norwegian art of Rosemåling.
“Each artwork that is imagined and created in the House of Anant, holds a valuable cultural significance and luxury quotient,” says Anant Singh, founder and Director at Anant Jaipur. What makes the use of 24 Karat gold in their artworks so special? The most malleable, pure, and rich element present in human knowledge, till today, is gold. In the business and artistic wisdom of Anant Singh “Gold not only has a cultural significance throughout history but it also has an investment value. Once you include 24 Karat Gold as an art medium it enriches and provides a whole new dimension to an art piece because of its remarkable elemental richness. Besides this, most cultures consider gold to be an auspicious metal and is believed to bring luck, harmony and prosperity.
Therefore, incorporating gold - provides an aesthetic spectrum to a painting which enhances its emotional, societal & cultural value.”
Strategy Post Pandemic -
An art-house born out of sheer admiration for art & craftsmanship and surrealistic sensibilities; Anant Jaipur has garnered a great number of art enthusiasts and buyers of luxury art as their disciples during the pandemic months of 2020.
Anant Jaipur believes in making art, traditionally considered a very personal and physically charged purchase, to reach out to everyone where and when they think of it.
In the postmodern era, Anant Jaipur believes in making art more than a concept, they understand that indulgence in art is a magnification of both personal virtuosity and opulence and that no borders or time-zones shall dictate anyone from acquiring a piece of art that is descriptive of their world & believes and that favours their lifestyle and love for luxury.
Thus, bringing an entire postmodern world of art at everyone's fingertips with www.anantjaipur.com
While working on keenly crafted and created traditional and thematic compositions of Pichwai, Thikri, Gond, Warli and other art forms; Anant Jaipur is working on launching a much-awaited signature series to celebrate the cultural diversity and artistic sensibilities associated with many beliefs and religions around the world; to bring out the gold that lies in faith and conviction.