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Xiaomi Opens Second Authorized Mi Store in the UAE

Global modern technology leader Xiaomi has opened its second Licensed Mi Store in Dubai. In partnership with its local distributor JOB FZCO, Xiaomi released the second Accredited Mi store in the UAE, much less than 4 months after the very first store. This highlights Xiaomi's steady efforts to bring even more innovative products at obtainable prices to Mi Followers in the Middle East and North Africa (MENA) region.

Located at Deira City Centre in Dubai, the company's 2nd physical store is the largest of its kind in the region and showcases a wide variety of Xiaomi products - offering customers in the UAE and other MENA nations with best-in-class experience of its leading offerings, from Xiaomi's products such as the front runner Mi 6 to Mi Ecosystem products consisting of Mi Air Purifier 2, Mi Band 2 and the 10000mAh Mi Power Bank, among others. Customers can also buy the recently launched Mi A1 and Redmi Note 5A at the new shop.

Mi MIX 2: Innovation on Full Display

At the opening event today, it was introduced that Xiaomi's front runner smartphone Mi MIX 2 is readily available across the UAE. As a lovely development of Mi MIX, the innovative principle phone introduced in the local market this February, Mi MIX 2 is 11.9% smaller, and has a 5.99-inch screen with a 18:9 complete screen display, which provides a magnificent appearance with the display virtually totally filling up the front surface.

Jointly designed with world-renowned developer Philippe Starck, Mi MIX 2 represents Xiaomi's initiatives in advancing with making use of ceramic. It has a gorgeous ceramic back, which features a four-sided rounded design that transitions smoothly right into the aluminum framework.

Mi MIX 2 will certainly be readily available in the UAE for 1899 AED for the 6GB + 64GB variation.

Raymond Tian, Xiaomis Global Strategy Director, said: "The opening of our new Licensed Mi store reflects our dedication to give UAE customers with greater access to our more comprehensive product range. They will not only experience a rich variety of Xiaomi's mobile phones and Mi Ecological community products, including Mi Band 2, Mi Power Bank, Mi Bluetooth Speaker and more, however additionally buy them directly."

" The UAE with its immense potential is a key market in our development method in the MENA regions many thanks to its climbing economy, expanding middle class, surging customer confidence in technology, and increasing domestic consumption. Xiaomi, which is at the forefront of affordable technological developments, will maximize these numerous local and regional growth opportunities as we aspire to be viewed as a leading modern technology company in the regional," Tian included.

Ravi Mathew, Chief Operation Officer of TASK FZCO, said: "The overall mobile market in the region is transforming quickly. The UAE is responding well to the intro of connected smart portable devices offered at budget friendly costs. And considering that its entry right into the UAE market, Xiaomi has actually seen amazing development. TASK is greater than pleased to proceed our partnership and collaboration with Xiaomi to enable even more individuals to appreciate Xiaomi's top notch products with amazing costs."

The new Authorized Mi shop is located on the 3rd flooring between VOX cinemas and dine-in food court at Dubai Deira City Centre.

Even more info regarding Xiaomi products could be located here: http://www.mi.com/mea/

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