Dubai, UAE: One of the most significant depiction of leading F&B brand names the MENA region has ever before seen will soon be merging in Dubai, as more than 140 significant worldwide food and drink producers integrated at the new Power Brands section at Gulfood 2017.

Represented by a set of major food industry heavyweights including Unilever, Nestle, Del Monte and IFFCO, the throng of leading F&B brand names will certainly take place screen at the 22nd version of the world's biggest food and hospitality program, which performs at Dubai World Trade Centre (DWTC) from 26 February to 2 March. Talking about the increase of first-rate food producers and distributors at the show, James George, Analyst, Euromonitor International, said: "Producers and distributors alike are looking at the Middle East and North Africa as one of the key growth areas. This is mainly fuelled by a handful of markets specifically the United Arab Emirates, Saudi Arabia and Egypt.

With recent Euromonitor information highlighting that the global packaged grocery store is expected to get to USD2.2 trillion by 2020, George revealed that Asia-Pacific, and the Middle East and Africa are prevailing as the key development drivers of packaged food globally.

" Through new entrants or brand expansion, several brand names will certainly look to capitalise on the development potential that these regions use with substantial investments throughout the region. The need for high quality product or services will continuously increase as a growing populace drive enhanced need in the food and drinks industry," included George.

Capitalising on this growth curve, the new Power Brands segment at Gulfood will connect regional purchasers with worldwide manufacturers and distributors of both high-end and household name food and beverage brands in one place.

" 2017 is an unique year for Del Monte as we are commemorating our 125-year anniversary. We have come a lengthy way, focusing constantly on quality, item innovation and freshness. Throughout these years, Del Monte maintained its assurance by serving a meaningful reason - the health of its customers - and supplying nourishing, convenient and budget friendly fresh products," said Heloise Buzet, Head of Advertising and marketing MENA, Del Monte (UAE).

" For us, Gulfood and the new Power Brands sector in particular is a remarkable possibility to do business. As an absolutely global occasion, we are able to analyze patterns while raising our trade networks to export on a lot more considerable range," she included.

Moreover, Fonterra - the world's biggest exporter of dairy products - is readied to debut at Gulfood with its eyes firmly established on MENA region development.

" Built on the knowledge and heritage of New Zealand dairy products farming, Fonterra lags brand names understood and loved by countless individuals in greater than 140 nations," said Santiago Aon, General Manager Fonterra Middle East. "We have actually supported the development in dairy intake across the Middle East and Africa for greater than 40 years and we are concentrated on future investment and development in this crucial region.

" Gulfood is an excellent chance for us to display our high-quality NZMP ingredients and Support Food Professionals products. We are eager to involve with customers to much better understand and satisfy their progressing demands," included Aon.

Products being showcased in the Power Brands section at Gulfood 2017 consist of elite brand names distributed regionally by La Marquise International, a professional department of regional market heavyweight Buhaleeba Group's Foodservice Department, and Spanish food and beverage leader MVF Select.

La Marquise, who recorded a 25 per cent increase in sales in 2016, will use Gulfood 2017 to advertise a series of speciality products consisting of Saffron Syrup by 1883 Maison Routin.

" Our Gulfood stand will be interactive and engaging due to the fact that we desire our site visitors to seem like they're not at an exhibit, but in a bar with 1883 Maison Routin, or in a coffee shop with Pellini or a gourmet store with IRCA, Palais du Chef and MEC3."

MVF Select, which markets its products as perfect for "one of the most discerning palates", is wanting to its 5th Gulfood showing to present 'Spherification Products', a natural health product of fruit and honey, along with its celebrity performers - original Organic Eggs and Halal Meats and Pt (deer and ostrich).

" The region is an essential market for us," discussed Yamila Tawfik, MVF Select's International Business Manager. "It's the link between Europe and Asia and provides excellent potential as a fast-growing market in high gastronomic products."

The F&B purveyors are amongst 140 headline names aligning for Gulfood's very first Power Brands function.

Trixie LohMirmand, Senior Vice President, Exhibitions & Events Monitoring, DWTC stated: "With greater than 5,000 exhibitors, Gulfood is the excellent springboard for major circulation gamers that are wanting to demonstrate their innovative products and solutions to worldwide sellers. The show will give a unique experience for buyers sourcing a complete spectrum of shop and house name brand names.

" Complying with unprecedented need for space, the new Power Brands platform will review like a That's Who of the F&B world, showing the growing need for high quality services and products in this region."

Power Brands is just one of eight devoted segments now housed within Gulfood to make sure purchasers could browse the large show better. The other fields are: Beverages; Dairy; Fats & Oils; & Oils; Health, Health & Free-From; Pulses, Grains & Grains; Meat & Poultry; and World Food.

Gulfood 2017 is a trade occasion open strictly to business and trade visitors. The program is open 11am-7pm from February 26 to March 1 2017 and 11am-5pm on March 2 2017. Site visitors could pre-register at www.gulfood.com to save AED150 (US$ 40) on the on-site entrance cost of AED350 (US$ 95).