More than 2,000 representatives from the media sector and participants of culture merged in Abu Dhabi yesterday (March 17) to participate in the Walk to Give march, organised by the National Media Council (NMC), in partnership with the Abu Dhabi National Oil Company (ADNOC), Etisalat and Etihad Airways

The march supports the Year of Giving initiative, which was launched by President H.H. Sheikh Khalifa bin Zayed Al Nahyan, and highlights the media industry's function in supporting and adding to the success of key nationwide initiatives, as well as urging the general public to do even more volunteer work. (Impart the culture of offering.).

The March also attracted a variety of VIPs and officials including Sheikh Diab bin Khalifa bin Hamdan Al Nahyan, H.E Dr. Sultan Ahmed Al Jaber, Minister of State and Chairman of NMC, H.E Jaber Mohammad Al Suwaidi, Director General of the Crown Prince Court of Abu Dhabi and H.E Mansour Al Mansouri, Director General of NMC, and H.E Saeed Al Rumaithi member of UAE National Federal Council. On top of that, a variety of celebs and artists signed up with the march consisting of Hussein Al Jasmi and Fayez Al Saeed, and the sporting activities analyst Fayez Awadh, in addition to a variety of Editors-in-Chief and officials from local media organizations and bodies.

Furthermore, The 4km march registered a high yield from the media market, including federal government interactions and public connections professionals from across the nation. Marchers strolled from Zayed Sports City to the Sheikh Zayed Grand Mosque and back once again.

His Excellency Dr Sultan Al Jaber, Minister of State and Chairman of the National Media Council, stated: "We would love to give thanks to all representatives of the media industry along with the entities that supported the Walk to Provide march, as it reflects their dedication to supporting nationwide initiatives which have a positive impact. It is additionally a testament to their efficient role in communicating the worths of offering and volunteerism in order additional cement it a culture on the social and institutional level.".

" The Walk to Give march mirrors our ongoing efforts to sustain the Year of Giving campaign that was recently launched by President H.H. Sheikh Khalifa bin Zayed Al Nahyan. This states our dedication to enhancing the partnership between the private and public sectors, all the while improving social duty efforts and advertising volunteer work to serve the country.".

His Excellency added: "The march's path from Zayed Sports City to the Sheikh Zayed Grand Mosque was deliberately chosen to reflect the noble concepts that were established by our Founding Father, H.H. the late Sheikh Zayed bin Sultan Al Nahyan, who paved the way for the UAE's background of philanthropy not only in the direction of its own individuals, yet additionally to the benefit of individuals from all nations, without discrimination based upon ethnic culture or faith. This positions the UAE firmly amongst the world's most generous nations.".

Members of the media are ambassadors to the public," His Excellency Dr Sultan wrapped up, "and they have a national duty to promote the principles of giving and to motivate society to proactively join national initiatives. The effective outcome of the march shows the dedication of the media to reinforce the vision of the UAE's leadership that aims to accomplish lasting development and offer success and joy to the Emirati community.".

The march includes in the nation-wide efforts to highlight to the UAE's notable global track record for volunteer work and community engagement, while enhancing the crucial values of charity and social responsibility both at the individual level and in the media sector as a whole.