Dubai, UAE, December 3, 2014; In response to the increasing popularity of online shopping, Turkish Airlines has launched Shop&Miles, an alternative way of using miles accumulated in the airlines popular mileage reward program. The new option allows members to purchase items either with miles, cash or a combination of miles and cash.

A new shopping site has been created by Turkish Airlines and members now have the opportunity to spend their miles for goods displayed on the site as an alternative to the traditional use for travel and transportation. As an added bonus, by using the Shop&Miles site, members will accrue additional miles for cash spent when purchasing from the collection.

The program will initially be introduced in 10 countries apart from Turkey including the United Arab Emirates, Belgium, France, Germany, Italy, the Netherlands, Russia, Spain and United Kingdom, with products tailored to these important markets.
In addition to the website, a printed catalogue for Shop&Miles items will be available in the seat pocket on Turkish Airlines flights and designated shopping kiosks will be placed at various locations in the airlines hub airport, Istanbul Ataturk.

The range of products offered by Shop&Miles has been tailored to the needs and interests of Turkish Airlines passengers. One product group includes exclusive Turkish Airlines branded items that will allow program members to display their loyalty to the airline. The TK Collection includes a wide assortment of bags, notebooks games and other products that represent the many destinations to which the airline flies. Other useful items include mugs, headphones, cell phone covers, tee shirts, hats and model aircraftall bearing the airlines signature tag line, Widen Your World.
In addition to this specialty line, Shop&Miles, offers over 5000 items in 23 main categories and 93 sub-categories that have been especially selected by Sanal Maazaclk Inc.

The main groups include dolls and toys, home appliances, computers, bags and wallets, electrical appliances, electronics, home and kitchen appliances, textiles, gifts and accessories, hobby and games, stationary, personal care and health, car accessories, perfumes and cosmetics, watches and glasses, travel and experience, sports and outdoor, umbrellas, telephone and mobile, suitcases and, of course, the special Turkish Airlines Private Collection.
By introducing Shop&Miles, Turkish Airlines adds additional value and convenience for its customers--yet another way in which the airline distinguishes itself in global air transport.