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Sheraa and Air Arabia Collaborate to Launch Travel and Tourism Track

Coming on the heels of its successful inaugural accelerator showcase day, Sheraa - a launch pad for aiming entrepreneurs in the United Arab Emirates - is making speedy development to expand the profile of sectors touched by its growing community of budding entrepreneurs. The latest addition comes in the form of a cooperation with Air Arabia, the Middle East and North Africa's initial and largest low-cost carrier (LCC), to release the 'Traveling and Tourist' track at Sheraa's co-working space.

Najla Al-Midfa, General Manager of Sheraa: "We are happy to be associated with Air Arabia and introduce the traveling and tourism vertical. This offers a significant opportunity for brand-new entrepreneurs to gain from an organization that plays a crucial function in the region's air travel industry, and has actually gone to the center of promoting tourist for Sharjah and the UAE at large. Traveling and tourism - which inclusives aviation, hospitality and culture - is likewise indispensable to the country's financial diversification process and provides a wide range for opportunities for new entrants.

Adel Al Ali, Group President of Air Arabia said: "We rejoice to join hands and support Sheraa's active role in creating and supporting local talents and innovations. We are really eager to sustain the local efforts that bring human value and financial success. We look ahead at working very closely with Sheraa's team and provide the assistance required in the traveling and tourism track".

Budding entrepreneurs owners interested in the travel and tourist industry will certainly take on mentorship sessions at the Sheraa center where they will certainly deal with appropriate topics and check out new business possibilities. Design thinking workshops will certainly likewise be organized in the phases leading up to the incubator to recognize revenue models within traveling and tourism organisations, discover logistical characteristics in aviation, dissect client demands and learn new industry-relevant skills. Air Arabia will certainly additionally participate in the seed financing process that is set aside for effective incubator groups to sustain their business journey and make their ventures viable.

Ms. Al-Midfa added: "Sheraa supplies a vivid platform where young minds can engage with industry specialists and give rise to a new age of innovative organisations that add to the industry's long-lasting development. I am confident that Air Arabia will be equally inspired by the positive and appealing atmosphere, and eagerly play their part in handing down the baton for traveling and tourist's success to the next generation."

Sheraa's incubator program introduced in March 2017 and the 4-month intensive accelerator begins in September 2017.

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