Preparations remain in full swing at the Roads & Transport Authority (RTA) for the onset of the GCC Traffic Week to be held from 13th -17 th march 2016. A wide variety of events will be at shopping malls, petrol stations, government & private schools, colleges and universities in Dubai.

Hussain Al Banna, Director of Traffic, RTA Traffic & Roads Agency, stressed the importance of the GCC Traffic Week in diffusing the traffic culture and heightening the traffic awareness of individuals across the region, particularly the upcoming generations on whom all parties count for enhancing traffic security levels in future.

"The Traffic Week is part of events endorsed in the tactical strategy of Traffic Safety in the Agency. Through this occasion we are trying to diversify the methods of communication with the public through direct events, awareness messages in cinema and RTA's e-service screens as well as social media channels.

"Events epitomize this years logo: Your Decision Determines Your Fate, and most of them for that reason concentrate on the risks connected with making use of the smart phone during driving. Using or not utilizing the mobile phone throughout driving is the driver's choice. It is the driver who selects making use of the mobile phone, and appropriately exposes himself, or herself along with others to risks or not. Composing a text takes about 5 seconds of the driver's sight from roadway to telephone; which indicates distracting the motorist's interest from the roadway over a range equal to the length of a football playground when driving at a speed of 88 km/h according to the research study commissioned by the National Safety Council in the USA.

Events likewise consist of penetrating the views of the public about some concerns relating to traffic awareness and their satisfaction with the occasion. A Kids Corner will distribute Salama publication and hold drawing tests and awareness occasions as well," he added.

Al Banna called for purchasing modern technologies for spreading traffic awareness; which exactly has actually been the practice of the Agency over the past months, he says. "Many awareness messages, standards and video will be sent by means of social media channels of the RTA and its partners for the advantage of largest possible variety of visitors and roadway users. The RTA likewise plans to hold events in the American University of Dubai, and distribute brochures dedicated to the GCC Traffic Week at Emarat Petrol Station.

"Preparations have been made for a reception party of GCC delegations who will examine RTA's experience in Dubai and its contribution to lowering traffic fatalities & injuries," said Al Banna. He contacted the general public to add to the success of occasions held by the concerned parties, cooperate with the traffic policemen, and adhere to the appropriate traffic mindsets towards recognizing RTA's vision of Safe and Smooth Transport for All.