Rotana, one of the leading hotel management business in the Middle East, Africa, South Asia and Eastern Europe, has actually announced signing a new agreement to handle a brand-new "Arjaan Hotel Apartments by Rotana" home, for the very first time in Morocco. The 140-key property will be located at M Avenue, the brand-new high-end shopping, home entertainment and residential location in Marrakech.

Catering to both business and leisure travellers, the property will feature modern-day centers including 3 dining outlets, meeting rooms, conference and banquet halls, high-speed wireless Internet access, a pool, and Bodylines Fitness & Wellness Club featuring a totally geared up gymnasium with cardiovascular and weight training facilities.

"We are very happy to have been chosen to manage this exceptional building which will have great appeal, especially amongst travelers and long stay visitors who are trying to find this outstanding location. Our brand-new Arjaan in Marrakech will offer everything families need to be comfortable and productive, and will exhibit sophisticated elegance throughout all facets of the home. The hotel's stunning area-- in the heart of the sensational, high end M Avenue-- is a highlight in itself, and we are committed to offering all our guests a refined lifestyle experience that is second to none," spokened Omer Kaddouri, President & CEO, Rotana.

An exclusive destination positioned in the heart of Marrakech, M Avenue is designed to become a significant tourist attraction in Marrakech. Dedicated to way of lives, M Avenue offers an innovative mix of premium hotels, residences, offices, retail outlets, restaurants, cafs, art galleries and exhibit places, along a 500-metre-long promenade entitled "Garden Avenue".

"With its extraordinary area and multidimensionality, M Avenue intends to play a central function in the lives of the region's homeowners and tourists, offering a brand-new method to experience Marrakech by weaving links in between a rich heritage and contemporary Morocco. That Rotana, the region's premier hotel group, has opted to bring their years of hospitality experience to M Avenue will assist bring us closer to understanding this vision," spokened Nabil Slitine, General Manager of Downtown Hotel Corporation, designer of M Avenue.

Over the last couple of years, Marrakech has been consistently called amongst the world's top tourist destinations by specialist global organisations. In 2015, TripAdvisor called Marrakech the world's best location in their annual Travellers' Choice awards, ahead of other leading international cities such as Istanbul, London and Paris.

Marrakech hosted 1.89 million tourists in 2014 with 6 million overnight stays. The increase in global visitor arrivals was driven by a number of aspects consisting of re-introduction of a number of airline paths that had previously been suspended during the financial decline, as well as the city's stable emergence as a significant MICE and events tourist destination.