Max, the biggest and most trusted value fashion brand Middle East, North Africa and India, showcased its all new Spring 2017 collection for men, ladies and children at an amazing style show that took place on the 1 st of February 2017 at JW Marriott Marquis. The event lined up completely with Max's 'Fashion genuine People' campaign, as members of the community strolled down the ramp to display the most up to date collection. The event was gone to by Arab Idolizer champion and youth icon, Mohammed Assaf, media partners and Site Group board participants.

The Fashion for Real People project celebrates the natural sense of design that genuine individuals have and aims to influence millions much more to approve their distinct character. Echoing the value of uniqueness, it highlights the need for every single individual to find, embrace and reveal their own unique design declaration. As part of the project, Max had actually called out genuine people over a 5-day audition duration, for a unique opportunity to walk the ramp and display the most up to date Max Springtime collection. Tryouts were open for every age teams across the UAE.

49 participants were selected for the final program and to prepare for the occasion; Max
set up a complete gown practice session with ramp walk training by a leading choreographer. The individuals also went through expert pet grooming and fitness sessions.

Ramanathan Hariharan, Landmark Group Director stated: "We thank our community for the overwhelming response to join us in introducing our latest collection today. We additionally take this chance to welcome our brand-new CEO for Max, Ms. Tanya Todd. Tanya's passion for the brand name and style is remarkable and with each other we eagerly anticipate accomplishing the brand name's full potential and scaling more recent heights.".

Tanya Todd, Chief Executive Officer of Max, commented: "It's an absolute satisfaction to be here today and present this new collection in the most unique method, by commemorating those who actually issue; our customers. This launch signifies our continual efforts to amaze and pleasure the communities we serve, by producing inclusive systems. We eagerly anticipate inviting our faithful customers throughout the region, to shop the latest spring collection in shops, and on our latest digital platforms, as we continuously offer a strong omni- network experience.".

The Spring collection this year is led by casualwear styling with denim at its heart. For the women's collection, it is a period of womanhood and love. There is an all-natural flow of colours developed into a combination that is both transitional and forward-looking. Tones are well balanced - both nuanced and lively. They have a modern vigor that provides a play area of fresh opportunities. Prints are nature motivated with florals taking center stage. For menswear, this year's collection features a scheme of brand-new colour options led by a concentrate on blues. The laundered and well-worn material coatings are an emphasis, going hand in hand with the periods a lot more unwinded and sporting activities influenced shapes. Natural and tactile textiles own key fashion motifs.

For kidswear, athleisure wear and festival-driven collections remain to drive key items for Spring 17. Pink and yellow tones continue to be key for ladies, while tones of blue, stressed with intense accents are necessary for young boys. Nautical stripes, soft florals and tropical prints continuously own print and pattern for the season. Fabrics have a laid-back and artisanal emphasis, with blue denims looking fresh. Information and trims such as tassels, fringe, badging and embroidery add a spirited touch to the collections.

Max additionally released a social experiment video clip previously in November 2016, that focused on the age-old pleasant problem in between a moms and dad and a youngster - over fashion options. The experiment highlights the arguments in between a mother and a child regarding fashion, their varied viewpoints concerning design, on where to shop and just what to use. The plot removals right into understanding individual styles and concentrates on the solid 'fashion connection' between a mother and child, which ends up being a factor for #FashionBonding. The tale was shared on Youtube and has considering that received outstanding grip throughout social media sites channels.

For Fashion for Real People 2.0, Max additionally continuouslied collaborate with Mohammad Assaf. The second stage represents various aspects of Mohammad Assaf's life. Photographed in an all-natural setting, the photos record him in a library, at a workshop and in the fitness center. The campaign was brought to life on broadcast, digital and print media. Max will certainly also document the trip of Mohammad Assaf via a video camera lens, for his scenic tour throughout markets to UAE, KSA, Kuwait, Jordan, Lebanon - to meet and greet followers at Max stores. Extra info is available on the complying with Max social networks channels:.

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