Persil, Henkel's leading laundry and home care brand, is showcasing Persil Abaya Hair shampoo and Persil Gel at the Janadriyah 2017 cultural festival in Riyadh. Manufactured in Saudi Arabia, Persil's two top-performing liquid detergents are on display screen at the brand name's interactive structure located near the West gate beside the food court and kids play area up until February 17.

The brand name looks for to engage the community with enjoyable and memorable experiences for the whole household while showing its innovative product worths. The Persil structure holds day-to-day sweep attracts, offering visitors an opportunity to win exclusive developer abayas as well as present and price cut coupons for Souq.com and Danube Hypermarket.

Mohamed Siam, General Manager for Laundry and Residence Look after the GCC Region at Henkel, stated: "Family is an essential segment of the regional market and the emphasis of our work at Persil. This all-natural synergy sets the tone for the layout we have developed for Janadriyah 2017. We are glad to have the chance to thrill Saudi shoppers with the remarkable high quality of our products, created with the demands of the consumer in mind. According to Henkel's 'global brand name, local item' approach, Persil Gel and Persil Abaya Hair shampoo are developed to satisfy the demands of the GCC customer. Janadriyah provides us the chance to connect with our customers to more advance our products."

Talking on the company's presence at the festival, Hattan Al Ghalayini, Head of Corporate Communications for India, Middle East and Africa at Henkel, stated: "We are delighted to be a part of one of the most distinguished and best-attended festivals in Saudi Arabia. Showing miraculous regard for heritage that is inherent to whatever we do at Henkel, Janadriyah offers a suitable platform to bring the Persil brand closer to our customers in among our key markets. Our pavilion at Janadriya aims to amuse, enlighten and compensate visitors at the exact same time."

The pavilion welcomes visitors to the Persil Black Gallery, an unique dark area that supplies a distinctive experience informing the story of abaya care in Saudi Arabia through the ages. The exhibition additionally includes exclusive abayas that become part of the raffle and a sensory stand where visitors can develop individualized Persil abaya hair shampoo containers to take residence.

The Persil Gel section provides an interactive session showing the efficiency of the item on stains against various other detergents. The real-time discolor obstacle, held every half a hr, invites individuals to clean a tarnished piece of fabric with Persil Gel and 2 various other cleaning agents to contrast outcomes. At the end of the session, individuals can take house a one-liter Persil Gel bottle.

The Persil Kids activation takes children with a 10-minute step-by- step washing program that consists of sorting, washing, drying out and folding.

The 2017 edition of Janadriyah, Saudi Arabia's most significant and earliest cultural festival, started on February 1 with a commencement by King Salman Bin Abdul Aziz Al Saud. The occasion organizes a plethora of social structures standing for various areas of the nation, in addition to a wide range of food and shopping stalls.