Dubai, United Arab Emirates; January 12, 2017: Noontime, the Middle East's biggest online the internet purchasing platform, will make use of the high-street fashion section as a main plank in its technique to control the region's fast-growing shopping sector.

The retail powerhouse has actually introduced that it will certainly offer thousands of special fashion brands, 5 times greater than its nearest rival. Purchasers will also have the ability to pick from greater than three million products, in just what will certainly be a game-changing online retail experience for the region.

The founder of Noon, Emaar Properties Chairman Mohamed Alabbar, said: "For too long, consumers that want to buy style online in the Middle East have actually struggled with an absence of selection. The launch of Midday will change the regional on the internet purchasing experience for fashion permanently."

" Fashion will certainly go to the very heart of the noon experience. We will certainly supply even more brands and even more products than any of our rivals. We will likewise introduce with a big personal label collection that will certainly offer unrivaled worth to the customer. Twelve noon's style platform will be offered with a level of customer care that has not been seen in the region prior to. The large range of our offering will likewise enable us to provide our customers with costs that will be impossible to beat."

From mass-market megabrands to discount rate titans, Noon will certainly provide its customers access to an absolutely unique variety of brand names and products, all at the touch of a button.

As well as the range and number of products available, Midday will certainly also bring best-in-class client service and the fastest distribution times to fashion-conscious customers Middle East.

Noon, which was founded last year by Mr Alabbar, who is leading the company in a joint venture with Saudi Arabia's Public Mutual fund and noticeable GCC capitalists, will certainly introduce this month.

In overall, Noontime will offer 20 million products covering style, publications, residence & garden, electronic devices, sports & outside, health & beauty, personal care, toys, children and baby products, and much more.

The company will certainly also provide same-day distribution with Midday Transportation, an internal express delivery solution. Settlement will be conducted by means of NoonPay, a safe and innovative online gateway.

With a initial investment of US$ 1 billion, Midday will launch in the UAE and KSA markets and will certainly soon cover the whole Middle East region rapidly. Twelve noon aims to grow on-line sales in the region from 2 per cent of the overall market (US$ 3 billion), to 15 per cent (US$ 70 billion) within a decade.