The Board of Directors of the National Media Council (NMC) fulfilled yesterday (Wednesday, October 4, 2017) at the NMC's Abu Dhabi headquarters and went over the Digital Media Framework, which is readied to enter into result following year.

The Structure seeks to promote the UAE worths of tolerance, co-existence, regard for others and declining physical violence and all types of hate and extremism. The system describes a set of basic principles, frameworks and requirements for digital media that are straightened with the UAE's nationwide policies of serving the public and valuing the spiritual, cultural and social worths of the nation, all the while keeping freedom of speech and advertising positive communication in all digital media outlets, including newspapers, e-zines, online posting houses, advertising sites and news websites.

" The Digital Media Structure is poised to establish and bolster the legal framework of the media sector in the UAE, staying up to date with the sector's rapid development and its increasingly noticeable function as a key resource of info," claimed His Excellency Dr Sultan Al Jaber, Minister of State and Chairman of the NMC as he presided over the meeting.

Al Jaber included: "The system will unquestionably contribute to enhancing e-content and improve its dependability. New media is an essential platform for spreading out the UAE's favorable message; it is a key tenet of its soft power technique. Keeping that in mind, the Digital Media Structure supplies an abundant setting to advancement and create media web content that is well balanced, responsible, respects private privacy and protects society from any adverse impacts."

On another note, the meeting discussed the NMC's achievements, which have added to improving the quality of services offered to the Council's strategic partners, along with the growth of the Emirates Information Company (WAM) to cover eight languages, talked by greater than four billion people throughout the world.

The Board went on to check out the media sector's payments to the Year of Providing initiative, wherein media professionals all over the UAE tackled volunteer job and promoted humanitarian campaigns. They admired the Journalists forever campaign, which caused 100,000 hours of volunteer operate in charities throughout the UAE and abroad, along with the Stroll to Provide initiative, which brought in more than 2,000 UAE-based journalists and media professionals. The NMC then went over prep works for the Year of Zayed effort, launched by His Highness Sheikh Khalifa Bin Zayed Al Nahyan, President of the UAE, and the role that the media can play in sustaining the effort's nation-wide tasks, promoting its messages and engaging the community.

Additionally, the Council praised the UAE's effective involvement at Expo 2017 Astana, where the UAE structure reflected Emirati culture, in addition to the country's ambitious technique to branch out the economic situation and lead the future power market, prior to moving on to Exposition 2020 Dubai preparations, where the NMC has actually been charged with overseeing the construction and operation of the UAE Structure.