The new Ford Ranger sets a new standard for pick-ups by presenting a strong and rugged new design that is smart and elegant, matched to a brand new interior that places the focus on space, quality and convenience.

"When you take a look at how our clients use their automobiles, it's essential that a Ranger looks and operates as a hard, reliable tool," says Tracey Delate, general marketing manager, Ford Motor Company sub-Saharan Africa area.

"Our design group saw a chance to provide the brand-new Ranger extra tension, and to emphasise 'Built Ford Tough' design aspects like the outboard nostrils-- all while preserving the brand-new Ranger's exceptional aerodynamic attributes.".

The brand-new, modern-day appearance provides new Ranger pick-up a powerful presence on the road, and instantly communicates a sense of ability. The design is specified by a strong brand-new trapezoidal grille, flanked by enforcing chiselled projector headlamps that are shaped to flow into the front wings. This clearly highlights the width and strong stance, hence making the brand-new Ranger immediately recognisable with a strong, technical look.

The lower part of the front bumper design incorporates a brush guard and is styled at the ends to include recessed driving lamps. The outcome is a development of the extremely effective present Ranger in terms of both style and durability, giving it a premium look over the competitors in the light commercial car (LCV) segment.

Colour choices are mostly unchanged from the outgoing range, except for the new Wildtrak's popular orange which will change to Pride Orange. Each of the brand-new Ranger series has its own distinguishing features, created to provide an unique visual identity between design lines:.

- Base: Black grille with Ebony colour bumpers.

- XL: Black grille with body colour bumpers.

- XLT: Bright chrome grille with body colour bumpers.

- Limited: Bright chrome grille with body colour bumpers.

- Wildtrak: Titanium grille and bumper, Sport Bar and Super Alloy brush guard.

The upgraded outside has actually been combined with a trendy new interior that develops an even more comfy, contemporary and car-like environment for the driver and travelers.

"The interior of the brand-new Ranger pick-up is smooth and contemporary, with a strong technical element to it, Delate states. "Accentuating the design, we've picked materials that are elegant and appealing while being durable sufficient to handle the harsh life of a working automobile. The interior may look more car-like, but it's as practical as ever.".

Strong horizontal lines encounter the width of the cabin, with the appealing new 'Beam' style dashboard design imparting a sense of spaciousness. A clear difference is produced in between the upper and lower levels, and positions the focus on the central eight-inch touchscreen (on selected models).

The new dashboard prevails throughout all new Ranger derivatives, except for the entry-level base that uses the carry-over dashboard.

Equipment and requirements levels have also been upgraded to show the current technology that Ford offers. Behind the steering wheel, a high-tech new dual four-inch TFT instrument cluster provides drivers with info about the automobile, 4x4 driving data, multi-function computer system as well as home entertainment, phone and climate control information at a look.

Engineers likewise fitted the brand-new Ranger pickup with sophisticated sound-deadening materials and improved insulation for one of the quietest and most comfy cabin interiors in its class.

For extra convenience, the new Ranger features a 230-volt power socket (in the Wildtrak) that can be utilized to power a laptop computer or other mobile devices anywhere, from a work site to a family trip.