The Mohammed bin Rashid Al Maktoum Knowledge Foundation (MBRF) has actually introduced the Reading Convoy initiative, which seeks to disperse packages of publications on numerous subjects to Emirati families living in remote locations of the country.

Showing MBRF's commitment to the "Month of Reading" initiative, the "Convoy" will see a delegation of the Structure's employees visit remote areas throughout the UAE from March 26 to 30, 2017, to distribute these "Knowledge Bundles". The locations include: Al Aweer, Al Habab, and

Hatta in the Emirate of Dubai; along with Falaj Al-Mu' alla, Murbah, Qidfa', and Dafna in Umm Al- Qaiwin. In other places, the delegation will certainly go to the Western Region and Zayed City in the Emirate of Abu Dhabi, along with Dibba Al-Fujairah.

His Excellency Jamal bin Huwaireb, CEO of MBRF, claimed: "The Mohammed bin Rashid AlMaktoum Knowledge Foundation (MBRF) introduced the 'Reading Convoy' effort to support the National Reading Approach, which assigned the month of March as the annual 'Month of Reading'. The initiative is additionally part of the Structure's initiatives to honour the Year of Giving 2017, which was announced by His Highness Sheikh Khalifa bin Zayed Al Nahyan, President of the UAE, to advertise social obligation in the Emirates.".

" This new initiative reaffirms the Foundation's function as a leading vehicle for the production and circulation of knowledge not just in Dubai, however in the whole UAE," H.E. bin Huwaireb continued. "The 'Reading Convoy' reaches out to Emirati households in remote locations across the nation and uses them 'Knowledge Bundles' to educate all members of the family. The initiative likewise promotes volunteer job amongst our own workers, who are directly supplying these packages to the families.

More than 3,000 bundles have been earmarked for distribution, and the Structure is functioning to expand the area covered by the campaign in order to reach even more villages and cities across the UAE. This begins the heels of the positive responses the Foundation has obtained from the general public - especially on social networks. The initiative advertises reading in the UAE and distributes the Structure's magazines to all sectors of society, which include international bestsellers translated into Arabic.