The UAE Water Aid Foundation (Suqia), under the umbrella of the Mohammed bin Rashid Al Maktoum Global Initiatives (MBRGI), has actually organised a campaign to promote the Mohammed bin Rashid Al Maktoum Global Water Award (MBR Global Water Award) at universities throughout the UAE.

The campaign was held at the American University in Dubai, United Arab Emirates University, the American University of Sharjah, Khalifa University of Science, Zayed University, Rochester Institute of Technology Dubai, and Masdar Institute of Science and Technology. This is part of Suqia's efforts to encourage organisations to take part in and contribute to achieving the goals of the Award, which was introduced by His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai. The Award deserves USD 1 million.

Suqia conducted talks and presentations to raise awareness on its existing projects, initiatives, and the MBRGI, which is one of the largest development and community foundations in the region. MBRGI combines the work of 28 organisations and will target over 130 million individuals over the coming years. The campaigns saw the participation of a great deal of staff, trainees and management personnel.

"UAE Water Aid (Suqia) works to achieve the directives of His Highness Sheikh Mohammed bin Rashid Al Maktoum, to develop a knowledge-based economy, with a concentrate on technology, research, development, and innovation, to find solutions to the problem of water scarcity. The MBR Global Water Award adds to achieving the National Innovation Strategy, released by His Highness Sheikh Mohammed bin Rashid Al Maktoum, to transform the UAE into one of the most innovative nations in the world over the next seven years," said HE Saeed Mohammed Al Tayer, Chairman of the Board of Trustees of Suqia.

"The campaign is part of our efforts to promote the award in your area, regionally, and internationally. Suqia encourages leading corporations, research centres, organizations and pioneers from throughout the world to contend to find sustainable and innovative renewable-energy solutions to the issue of water scarcity," added Al Tayer.

"Suqia is dedicated to accomplishing the objectives set by the MBR Global Water Award. The MBR Global Water Award has actually gained much interest through the different campaigns we have arranged.

The Award worth USD 1 million comprises 3 classifications: The Innovative Projects Award is worth USD 500,000; the Innovative Research and Development Award deserves USD 400,000 in the category of nationwide and worldwide organizations, and finally the Innovative Youth Award deserves USD 100,000. The winners will be revealed in the 4th quarter of 2016.

Throughout the campaign, the MBR Global Water Award has actually brought in the interest of a large amount of students and employee. This reflects the youth's interest in innovation and sustainable technological solutions, and dedication towards boosting the UAE's position in innovation and supporting humanitarian initiatives and projects. The campaign also improves the sustainable development of the UAE.