"I am pleased to confirm that midday is on track to launch this year. Our beta program has been extremely insightful, and all the responses we got from our very early customers has enabled us to examine and improve our technology and fulfilment model.

"noon will certainly lead the way in regional e-commerce. We intend to deliver a market-leading customer experience by leveraging fantastic distributor relationships, reputable technology, durable repayment systems, and very scalable gratification framework.

" We are establishing calculated collaborations with a considerable series of regional retailers, suppliers and global brands. These collaborations will allow noontime to supply its customers with a wide brochure of product throughout classifications. With noontime, we intend to supply an e-commerce platform that develops long-term financial value, is genuinely relevant to the region and sustains its home-grown enterprises. " It is vital that all our systems and procedures work at the highest feasible level. The coming months will be invested to guarantee this, especially with some of the lots of supply chain advancements we have been establishing.

" We are excited by what our group has actually been able to attain quickly. In the previous couple of months, we have onboarded added knowledge to improve our administration group and help perform on our plans.

" Complying with the launch of midday, our long-term functional base will remain in Riyadh, and we are currently scaling up our resourcing and operations there. This permits us an outstanding chance to bring into the organisation several of ideal new young Saudi ability operating in this field.

noon has the potential to interrupt the inceptive e-commerce market in the region. I would love to thank our partners, the general public Investment Fund (PIF) of Saudi Arabia, for their ongoing support and assistance through this procedure, and our very devoted team of professionals from a selection of areas, currently functioning all the time as we translate our vision into reality."