Toyota recently revealed that it has actually reached a contract with Microsoft to work together in the 2017 FIA World Rally Championship (WRC) series. As part of the arrangement, Microsoft will work as a technology partner' for the TOYOTA GAZOO Racing WRC rally team.

Motorsports offer a important method to communicate the enjoyment of owning, and are at the heart of Toyota's efforts to promote a higher following of automobile fans and lovers. Performing these activities under the umbrella of TOYOTA GAZOO Racing enables Toyota to establish its individuals and improve its items, therefore adding to the development of 'ever-better cars. Under the management of Team Principal Tommi Mkinen, Toyota is developing a rally vehicle scheduled to begin contending in 2017.

Utilizing Microsoft innovation, Toyota wants to optimize its competitiveness in WRC, whilst guaranteeing that learnings from the race course can be used to achieve the business's vision of creating and manufacturing 'ever-better vehicles'.

Microsoft will support TOYOTA GAZOO Racing in 3 essential areas:

- Development of a data analysis platform to gather, visualize and analyse different information related to driving which will be utilized in race activities.
- Creation of a group information-sharing system to permit staff member to team up and share various products such as images and videos efficiently and successfully using a cloud service.
- Enhancement of interaction with fans through offering services making use of the cloud and utilizing Microsoft's display screen devices to supply them with a front-row motorsports experience.

The statement builds on the existing partnership between Toyota and Microsoft. Most recently, the two business worked together on the establishment of Toyota Connected, a new user experience and product-development business targeted at broadening, collecting and evaluating big quantities of lorry data to assist further enhance quality, safety and the driving and ownership experience for Toyota consumers.

Takayuki Yoshitsugu, Chief Representative, Middle East and North Africa Representative Office, Toyota Motor Corporation, said: "Toyota has a long-lasting commitment to motor racing and we are continuously seeking new methods to make motorsport more exciting and develop a larger following of automobile fans and lovers. The partnership with Microsoft will permit Toyota to more deeply exploit the possibilities of information technology to advance our vision of building and promoting 'ever-better cars'. We are happy to our clients for their undeviating support, which motivates us to continuously experiment and push the limits of excellence."

Toyota comprehends the important function that info technology should play in order to further speed up the advancement of the automobile market. Another important contributor to a much safer automotive future is the Toyota Research Institute (TRI), which is focused on synthetic intelligence for vehicles, robotics and scientific discovery. TRI is bringing to life Toyota's vision of autonomous driving, which follows a double method.

The second application of self-governing driving that Toyota is pursuing is the 'Guardian Mode' or high-level driver assist. This innovation is a further advancement of present security systems such as Toyota Safety Sense, and is designed to support the driver as necessary, even taking control of the vehicle in particular scenarios. The understanding that they have this safeguard will make it possible for customers to enjoy their drive to the fullest.

The Toyota Research Institute, Toyota Connected and Microsoft are unified in their efforts to utilize innovative innovation to establish safer, cleaner and more convenient movement.