MBLM, the Brand Intimacy Agency focused on strategy, design, creative and technology, announced today the launch of its 'I Drink Local' mobile app for the iPhone and Android. I Drink Local is an MBLM effort developed to promote the intake of regional water for a more sustainable environment and reduction of our carbon footprint.

The new app provides a social platform for the community to raise awareness and voice support for locally sourced water. By providing location maps of restaurants and allowing users to identify whether they serve local water or not, the app empowers the community to make informed decisions on which restaurants they choose. The information provided here can help users chose restaurants that support the local economy and care about the environment. It also helps users avoid exorbitantly priced imported water.

" We first released the site in 2012 in order to bring attention to that lots of dining establishments and cafs in the UAE do not serve regional brands of water," stated William Shintani, Partner at MBLM. "Now, we've elevated the experience and inspired it to the mobile app to make it simpler and much faster for users to determine dining establishments themselves and become a larger part of the conversation."

" In a fun and appealing method, we are encouraging the UAE community to ask for regional water." said Jae Hwang, Partner at MBLM. "We've likewise upgraded our website, which supplies realities and observations about why switching to regional water can cause a favorable effect to the local community and the international environment too."

The I Drink Local mobile app recognizes the location of the user, displays restaurants in the vicinity and allows users to identify whether a restaurant offers local water or not. More than 4,500 outlets across Dubai are currently listed in the I Drink Local database. With this app and the help of the community, MBLM strives to convince all restaurants to list local water as an option on their menu and in doing so, help the local economy, reduce their carbon footprint and help their customers save money all at the same time.

Search I Drink Local on the App Store or Google Play to download the app today:

https://itunes.apple.com/ae/app/idrinklocal/id1084953361?mt=8

https://play.google.com/store/apps/details?id=com.mblm.idrinklocal

http://idrinklocal.com/