Lufthansa Group Invests on Innovation, Digitalisation and Personalisation

Lufthansa Group Invests on Innovation, Digitalisation and Personalisation
19 April 2017 -
  • Lufthansa Group Invests on Innovation, Digitalisation and Personalisation
    Lufthansa Group Invests on Innovation, Digitalisation and Personalisation  Lufthansa Group Invests on Innovation, Digitalisation and Personalisation

Lufthansa Group is on a investment drive in the areas of item customisation and digitalisation. In between now and 2020, the Lufthansa Group will be spending a total amount of 500 million euros in innovations including the growth and improvement of personalised digital deals throughout the group.

On her visit to Dubai for the very first time as the newly-appointed Senior Vice President Sales Lufthansa Center Airlines and Chief Commercial Officer (CCO) Hub Frankfurt, Heike Birlenbach said: "Lufthansa is getting ready to increase the bar in customers' traveling experience. As part of our investment drive, we started the turn out of our modern aircraft, and we continuously churn out concepts for innovative services - some of which are currently readily available, making Lufthansa Group suitable for the future and living the digital age now. Our digitalisation and personalisation press puts us ahead of the competition and allows us to be the first choice for our passengers."

Whether over the clouds or on the ground - the Lufthansa Group is reacting to customer choices with tailor-made digital offers. Presently, travellers can currently download and install 250 newspapers and magazines as eJournals, and over 200,000 downloads in February alone demonstrated how customers enthusiastically invited the deal. When looking for best prices, customers could ask the chatbot "Mildred". They can also access current info concerning their trip with the Apple Watch while in the air and much more. Most recently, the airline company group has actually been developing a brand-new application for the “personal assistant” Google House. The little device will soon be able to use message to speech modern technology to address questions pertaining to upcoming Lufthansa flights.

"Personalisation and customization are key drivers for recreation and business trips. The ease and seamlessness to go from factor A to factor B allow variables for tourists. On top of that, we have a substantial network that covers lots of wealthy destinations through the Lufthansa Group airlines such as Lufthansa German Airlines, Swiss International Air Lines, Austrian Airlines, Brussels Airlines and Eurowings. This is why at Lufthansa, we are frequently developing to respond to the needs of our vacationers and making a much more personalised and bespoke travel for them. With social media sites and digitalisation a big part of our customers' daily lives, we also ensure to provide them their demands in this aspect," claimed Karsten Zang, Senior Director, Gulf, I.R. Iran, Pakistan and Afghanistan, Lufthansa Group.

On Lufthansa long-haul trips, flying at an elevation of 10,000 meters does not suggest that the guest needs to lose call with the ground. A powerful Wi-Fi hotspot and the on-board wireless network provide the most effective conditions for surfing the Internet and utilizing mobile information services using the GSM mobile service. Browsing the Internet, accessing social media platforms, sending emails with large accessories, and making use of a traveler's very own company network using VPN (Virtual Private Network)-- could all be done cost-effectively. The complimentary and unique Lufthansa FlyNet ® site offers individuals with news, thorough details about the journey, in addition to access to the Lufthansa trip info and to Lufthansa destinations, to live TELEVISION channels, shopping and more.