Dubai-- November 11, 2015-- November 16th-25th will mark the official launch of 'Dubai Games Week', the current pc gaming endeavor hosted by Emaar Retail, in association with Reel Cinemas, Dubai Ice Rink and SEGA Republic. Highlighting the passion and appeal of this endeavor, The Dubai Mall invites gamers from all over the world to Dubai.

The occasion showcases the first local "Fanta Gaming Masters - Championship Finals" on EA Sports FIFA franchise at the Dubai Ice Rink with PlayStation 4 and Power League Gaming (PLG). Fanta Masters aims to discover the leading amateur players in the area under Fanta Game On project.
The weekend will accompany the EA Games' launch of Stars Wars Battlefront, played in a visual and audio explosion at Reel Cinemas. The Call of Duty Black Ops III community event will draw out the Zombie in you, with highlights such as the reborn regional preferred Need for Speed custom made for fans. From tablet pc gaming on Hearthstone "Grand Tournament" to the strength of Mortal Kombat X, you can still discover time to sing and dance your way through the week with the extremely anticipated Guitar Hero Live. More titles, more programs and a great deal of excellent activities are still to be revealed.

Gamers will be dealt with to a broad option of material, activities, obstacles, special deals, fantastic food and beverages, that will really celebrate the industry's most famous titles. Leading innovation business such as NVIDIA, a key partner in previous Games Weeks, will provide a distinct insight and education on ways to "Play the Future". If you're seeking to play, contend, shop and win rewards, then there is no better occasion than "Dubai Games Week" this November at The Dubai Mall. The occasion is underpinned by Power League Gaming's (PLG) key partners and experience, and material arranged in the beginning with an initial group of worldwide publishers that will grow to an extensive final showcase of leading titles, all solidified with the support of Dubai Tourism.

"Emaar Retail is consistently innovating the experiences that we offer across our leisure possessions. We recognize the need for highly appealing kinds of digital home entertainment, imagination and innovation that comes with video games. The Dubai Games Week highlights our dedication to supporting efforts that combine people and offer them unrivaled pc gaming choices," stated Maitha Al Dossari, CEO of Emaar Retail. "Gaming is today one of the most essential mediums through which not only kids however also young grownups and parents can get improving experiences. The occasion will allow regional pc gaming enthusiasts to share their enthusiasm in a dynamic, open environment across our possessions in The Dubai Mall while uniting them with a lot of their preferred developers, designers and fellow players from around the world.".

Tolga Cebe, Marketing Director at The Coca-Cola Company Middle East, "We have witnessed Fanta Masters grow exponentially over the previous few years, and are pleased to see the brand's ambition of creating more play, manifest itself. Fanta Masters is bridging different cultures, citizenships, and backgrounds and uniting people under a typical love and interest for video gaming. Throughout Fanta Masters, all of us celebrate the spirit of being socially active in a fun, and playful way while staying true to the Coca-Cola Company's DNA of spreading out happiness along the method.".

The 3rd edition of Games Weeks trip in 2015 throughout the area will follow on from Jordanian and Egyptian iterations. John Lacey, Founder of PLG and Executive Producer of Games Week comments; "This is nobody off event, or common partnership, conversation has actually been underway for over a year now on ways to sustain a series of gaming events across the region, concentrated on what the regional Arab players enjoy and the international publishers and brands will respect. These occasions are aimed at gamers and the general public, just the ideal brands, the smarter publisher and visionary organizer will be flexible enough to allow gamers to form the occasion with time. This is not an industry expo, we are not here to examine the advantages and disadvantages of new titles with reporters, this occasion is created to be accessible and amusing, instead above all else memorable and fun. Egypt and Jordan showed we are on the best track; now Emaar Retail will add their signature to the aspiration.".