Dubai - January, 2017 - Home Centre, the region's leading residence seller, has been recognized as the best in its course for providing customers with a seamless and convenient buying experience in Siegel + Gale's Global Brand Simpleness Index for the Middle East. Having actually made the tenth rank on the index, Residence Centre is also the only retail brand provided in the leading 10 rankings. Published annually by Siegel + Windstorm, a global brand name strategy, design and experience firm, this index ranks brand names on their regarded simpleness of products, solutions, communications and interactions in regard to industry peers.

It recognizes brand names that customers locate accessible and uncomplicated based on an online survey that factors in comments from over 1,500 respondents throughout the Middle East. This year's searchings for revealed that 84 percent of consumers in the region agree to pay more for a simpler means to store.

Mdric Payne, Chief Executive Officer of Residence Centre, claimed: "We are extremely delighted to be showcased as the Middle East's leading seller in this year's Global Brand Simplicity Index. Customer complete satisfaction has actually constantly been our prime focus and we strive daily to make certain that customers get the best, both in regards to products and experiences. We have actually made concerted initiatives to create several aspects varying from shop design and design to our item offerings and incorporating digital technology to make certain a structured and convenient buying experience.".

Commenting on the results of this year's Global Brand Simplicity Index, Liana Dinghile, Group Technique Director from Siegel + Wind stated: "As a direct outcome these days's fast-paced way of life, customers are avidly looking for purchasing experiences that make their lives easier and the brand names winning are the ones that focus their efforts on making this take place. When customers have easier brand experiences, they compensate brands with their commitment. We applaud Residence Centre on its dedication to producing consumer-friendly brand experiences - both online and offline - using retail environments that are greater than simply places to shop.".

Home Centre looks for to constantly inspire customers with its dynamic in-store design, extensive profile of value-added solutions and seamless multi-channel buying. These features, incorporated with a detailed variety of distinct home basics, make House Centre an integrated one-stop look for customers' home furnishing needs.