General Mills, Kellogg Company of Great Britain Limited (Dubai Branch), Mars, Mondelz International, Nestl Middle East, PepsiCo, The Coca-Cola Company and Unilever-- GCC-based member companies of the International Food & Beverage Alliance (IFBA) - embrace the commitment to a trans fat phase-out in their products.

IFBA business have actually taken another step in advancing the nutrition dedications they initially made to the World Health Organization in 2008 with the adoption of a worldwide commitment to phase out industrially produced trans fats (TFAs) in their products. Building on the considerable specific progress made to this day and intending to minimize consumption of industrially produced TFAs, IFBA members have agreed a common international objective to lower TFAs in their products to nutritionally irrelevant levels (less than 1 gram of trans-fat per 100 grams of product) worldwide by the end of 2018 at the latest.

In the GCC, IFBA member companies have been voluntarily reformulating their products to get rid of partly hydrogenated oils-- the significant source of trans fat in processed foods-- and enhancing the usage of much healthier fats, such as mono- or polyunsaturated fatty acids. This new dedication by IFBA member business shows support for this recommendation, consisting of those items offered and manufactured in the GCC.

Lowering the consumption of industrial trans fats to nutritionally insignificant levels has actually been determined as a concern in public health nutrition in the GCC. The dedication of the GCC based IFBA business to attain this in the region over the next two and half years supports this objective, encouraging the broader industry to attain the same, and to work to specify reliable measures to guarantee a level playing field in this area. .

Driving forward Product Formulation and Innovation is one of four IFBA worldwide dedications being implemented by member companies in the GCC. In addition to a dedication on marketing to children, the other dedications consist of: providing Nutrition Information to Consumers, consisting of executing fact-based nutrition labelling, and Promoting Healthy Diets and Lifestyles.