Wire service) - BORGWARD Group AG, theglobal automotive manufacturer, invited distributors and VIP guests from the GCC to Germany for a thrilling, once-in- a-lifetime driving adventure in BX5 and BX7 vehicles.
The following to local distributors remained in Germany to experience first-hand the rich and innovative racing history and the new “Accessible Premium” of the born-again BORGWARD brand: Bahrain: Yusuf Ebrahim Mohamed Al Awadi, Group President, YousifAwadi Group Kuwait: Nael Zayani, Managing Director, Al-Zayani Trading Co. United Arab Emirates: Raymond Ma, President, Union Motors LLC Along with some of the vintage cars that allowed BORGWARD to damage 51 world records in worldwide auto racing, GCC distributors tested the soon to be released in the Middle East BX5 and BX7 Sports Utility Vehicles (SUVs) in actual roadway conditions from Bremen to, and via the city of, Hamburg.
Yusuf Ebrahim Mohamed Al Awadi, YousifAwadi Group commented, "These automobiles are so much enjoyable to drive. I was astonished by the efficiency of the integrated i-AWD modern technology. BORGWARD's exclusive smart AWD system moves among five settings inning accordance with real road conditions; the front-axle cruise; rear-axle push; 4x4; single-side drive; and solitary wheel drive. Motorists in the Arab states are mosting likely to enjoy these SUVs." Nael Zayani, Al-Zayani Trading Co. said, “Drivers in the Arab States of the Gulf are progressively searching for safety and performance. These autos have 16 electric-control- system functions, brake disc prepopulation and a plethora of active and passive safety systems. All of them not only boost the vehicle's manoeuvrability and safety however likewise maximize the fuel economic climate to make sure both the BORGWARD BX5 and BX7 are all-round high performance vehicles."
Raymond Ma, Union Motors LLC was especially thrilled by the BX5 and claimed, "We know car buyers locally want budget friendly premium choices. The premium small SUV BX5 is established with options of 1.4 L (147 hp) and 1.8 L (188 hp) gasoline-direct- injection four-cylinder turbocharged engine. The BX5 embodies classic SUV high qualities such as versatility, space, comfort and off-road capability that all vehicle drivers Middle East need." Raymond discussed the luxury BX7, "This SUV radiates luxury. The wide-body SUV BX7 2.0 L gasoline-direct- injection four-cylinder turbocharged is not only flashy yet additionally originates in luxury and focus on information, which is based upon its well-known design DNA heritage. I anticipate this is mosting likely to offer quite possibly across the Middle East. The interior is eccentric, with user-friendly innovative technology and in-depth curves which provides an elegant and comfortable interactive experience. The exterior with striking side skirts are greater than intrepid styling - it is German
DNA that transcends over 50 years considering that its design origins in the greatly prominent 1954 BORGWARD Isabella desire car." Information concerning rates, accessibility when GCC customers will certainly be able to evaluate drive the luxury and excitement of the BX5 and BX7 are anticipated to be announced later in the year.
BORGWARD Group AG is a globally-active automobile supplier that is locateded in
Stuttgart, Germany with three research centers around the world. In its prime times in the late 50's of the last century, BORGWARD was the Third largest German car supplier, utilizing greater than 23,000 people and marketing greater than one million vehicles. After over half a century, BORGWARD, a famous and highly-praised German car brand name, is happy to announce its return. With its global strategy and its innovative, vibrant and premium quality automobiles, BORGWARD has established its path to return as an internationally-acclaimed German automobile brand with the launch of the acclaimed and highly-anticipated BX5 and BX7 smart SUV's.
BORGWARD upholds the brand value of “ingenuity, intelligence, breakthrough and enjoyment " creating a German smart car brand name beyond luxury, and achieving the brand vision of intelligent driven future life.At BORGWARD, we create secure and exceptional efficiency leveraging solid manufacturing of Germany; make it possible for win-win in between economy and culture utilizing new energy and knowledge; spread “accessible premium” to more consumers by possible understanding in consumer needs; drive global approach and bring perfect driving and riding experience past user's assumption using a new version of “Resource Pooling and Internet Sharing”, thus developing a smart vehicle life ecology. http://www.BORGWARD.com
Media Images: http://tiny.cc/BORGWARDmePR2.
* Resource: ME Wire.