Ford takes centre phase for the 2017 Dubai International Motor Show today with an exciting and outstanding line-up of SUVs and trucks, declaring its placement as a pioneer and multi-segment heavyweight.

Ford's appearance at the Dubai International Motor Show highlights its commitment to the region and the areas of the motor industry where the company leads - trucks and SUVs.

" Ford trucks and SUVs have a storied history, and have proven time after time the company's capability to establish criteria for innovation and high quality," said Jacques Brent, president of Ford Middle East and Africa. "Ford has actually always been at the forefront of both the truck and SUV markets, and we're committed to staying at the top. A couple of weeks ago we announced that we had actually reapportioned $7 billion from our car projects to creating our SUVs and truck varieties."

" Our commitment to lead in this section is stronger than ever as is provened by the investments we recently revealed and by the brand-new models we are bringing at this year's. Dubai International Motor Show that continuously provide what our customers desire and value.

Leading the charge at this year's Dubai International Motor Show (DIMS), the new generation 2018 Ford Expedition guarantees to redefine the full-sized SUV section. Powered by a second-generation 3.5-litre EcoBoost twin-turbo engine with as much as 400 horsepower, finest in course 2nd and 3rd row leg and hip-room, class-leading towing ability and more than 40 brand-new attributes and innovations, the new Expedition is the smartest, most capable and most adaptable ever. The launch of the new generation Expedition makes the Ford SUV array the youngest and best amongst its primary competitors for 2018.

Likewise appearing on the Ford stand at the Dubai International Motor Program is the new 2018 F-150. Harder, smarter, and extra capable than ever before, F-150 has one of the most innovative powertrain line-up ever before, providing best-in- class towing and haul for the Middle East's pickup motorists. The brand-new F-150 has best-in- course towing (6 tonne) thanks to its 3.5-litre EcoBoost twin-turbo V8 and boosted 5.0-litre V8.
Three years after presenting a high-strength aluminium-alloy- bodied F-150, a new truck gets here with vibrant new styling, advanced modern technologies, a segment-first 10-speed automatic transmission and F-150's most innovative engine line-up yet. F-150 becomes part of Ford's F-Series vehicle line-up-- The U.S.A.'s best-selling vehicle for 40 successive years and its best-selling vehicle for 35 years, and the world's very successful car in 2016.

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The new Ford F-150 comes as Ford commemorates 100 years in truck management - a heritage that began with the launch of the 1917 Version TT, a vehicle based on the extremely successful Model T car, and expanded, over the course of a century, into the world's very popular truck brand. Ford helped create the SUV segment, initially with the Bronco in 1966, and then with the Traveler more than 25 years earlier.

Site visitors to the Dubai International Motor Program is (November 14-18 at the Dubai World Trade Centre) can see the Ford truck and SUV schedule on the Ford stand in Hall 1. For additional information concerning Ford's participation at the program, please browse through dims2017.fordpresskits.com.