Dubai is sharpening its concentrate on ensuring sustainable growth in line with the environmental objectives of Dubai Plan 2021 and the broader UAE Vision 2021. Dubai Integrated Energy Strategy 2030 has already been set into motion to strengthen energy security through the diversification of energy sources as well as a 30 per cent reduction in energy and water consumption. A longer-term 2050 Dubai Clean Energy Strategy launched by H.H. Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, imagines clean energy to control the energy mix by 2050.

Falconcity of Wonders LLC, the developer of the Falconcity of Wonders (FCW) multi-purpose mega project being integrated in Dubai, is tossing its complete assistance behind Dubai's sustainability vision by means of the most recent edition of its exclusive eco-campaign being conducted in collaboration with the Dubai Electricity and Water Authority (DEWA).

' Save the Nature' 2016 once again challenges people to proactively support the conservation of critical resources in response to H.H. Sheikh Mohammed's require promoting a culture of sustainability and environmental stewardship. The water and electrical energy conservation competition will reward homeowners logging the least electricity and water use at their premises during the campaign period which extends from March 1 to August 31, 2016. The contest is open to FCW residents and tenants only who will compete under five categories based on built-up area and who must reduce their utility consumption by 7 per cent or above. .

Candidates can register at the FCW City Hall Office (Villa WR 12-13) and will need to bring their ID, Title Deed or Tenancy Contract, and DEWA account number. The winners will be revealed on September 10, 2016 at Falconcity of Wonders' website, http://falconcity.com.

' Save the Nature' is a focal point effort under FCW's extensive Corporate Social Responsibility (CSR) platform which prioritizes the responsible use of energy and water resources within the community. It is intended to advance the advancement's emergence as a model of contemporary sustainable living matching the enthusiastic local and national environmental agendas.

H.E. Saeed Mohammed Al Tayer, MD & CEO of DEWA, said: "I commend Falconcity of Wonders for introducing the "Save the Nature" contest. It is a vital awareness effort that supports DEWA's effort in encouraging clients to utilize resources smartly and lowering their usage of electrical energy and water to promote a sustainable way of life as a daily practice in society. We are pleased to cooperate with developers, organisations, and business in initiatives that motivate customers to embrace reasonable practices, and raise awareness on the value of following environmentally-friendly practices to secure our natural resources. These efforts are in line with the instructions of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, to develop the Emirate's environmental sustainability, making Dubai the city with the lowest carbon footprint on the planet."

Mr. Alharith bin Salem Almoosa, Vice Chairman and Deputy General Manager, Falconcity of Wonders LLC, stated: "The newest edition of 'Save the Nature' carries on the momentum of the competitors's highly successful debut last year. It also verifies our solidarity with DEWA and the government of Dubai in taking an accountable course to growth and development. The conservation and protection of our resources is a shared mission that FCW will continue to rally towards alongside our residents, team members and leaders.