Emirates NBD, a leading bank in the area, has launched Worthy.ae, an online center for monetary and wellbeing content, as part of the bank's dedication to responsible banking.

Worthy.ae will notify and inform readers on topics associated with saving, smart spending, borrowing, investing and financial planning by addressing four phases in an individuals life when it comes to money: Starting your career, Building your life, Managing your wealth and Retiring.

In line with the bank's accountable banking programme, Worthy.ae will offer goal, non-promotional content, written and handled by third-party agencies including Bloomberg Businessweek Middle East, Motivate Publishing and Starcom Mediavest.

Explaining the principle behind Worthy.ae, Suvo Sarkar, Senior EVP & Group Head-- Retail Banking & Wealth Management, Emirates NBD stated, "Emirates NBD has always been a strong advocate of greater customer monetary awareness to offer an enhanced and informed banking experience. As part of our commitment towards responsible banking, we have invested in several programs focused on empowering the client community to handle their financial resources wisely and fulfil their financial aspirations. We are certain that readers will find Worthy.ae a very valuable and informative resource.".

Over the years, Emirates NBD has worked proactively to notify clients on spending and borrowing carefully and was the first bank in the area making innovative use of its social media platforms to promote greater understanding of the monetary area among the banking population in the UAE. The bank's YouTube channel offers over 50 easy short videos on how to bank. In addition, the bank provides updated market information and analyses to customers through its research study website and has actually established brochures describing mutual funds, bonds and other investment products in easy consumer language.