Emirates NBD, a top banking group in the region, today opened its first paperless digital branch at Dubai World Trade Centre (DWTC). Ushered In by H.E Hesham Abdulla Qassim, Vice Chairman of Emirates NBD Group and H.E Helal Saeed Almarri, Director General, Dubai World Trade Centre Authority (DWTCA) and Dubai Division of Tourist and Commerce Advertising And Marketing (DTCM) and CEO of DWTC, the new branch personifies the bank's tech-plus-touch values by providing both self-service and assisted banking services, powered by digital technology.

The branch would convenient practical banking and payment remedies that will certainly permit customers to carry out on their own a selection of deals in addition to obtain new products, and will be open 24 x 7.

"With a clear focus on being the digital banking leader in the UAE and bigger region, Emirates NBD is making strategic investments in modern technologies that modernise both our front-end and back-end procedures and change us right into a smart, linked bank within a smart economic situation. Our brand-new paperless branch symbolizes a viewpoint of offering customers a modern banking experience enhanced by a strong human component," said H.E Hesham Abdulla Qassim, Vice Chairman of Emirates NBD Group.

The branch has a modern look with vivid LED wall surfaces showcasing self-service and assisted solution remedies, along with touchscreens and tablet computers using helpful information and product support to customers. Educated branch ambassadors are present to direct customers and to use personalised assistance with accessing the best digital solutions for their transactions. Pepper, the bank's expert system powered humanoid robotic is additionally present to offer customers with information regarding product or services along with info on the bank's different innovative options through a natural language discussion.

"Dubai World Trade Centre's top priorities are purposefully aligned with the smart city and innovation agenda of Dubai and the UAE. Creating an enabling future-forward ecological community within our place-- both from a facilities and services perspective-- indicates that we aim to make sure the stipulation of one of the most digitally progressed, smart modern technologies and systems that satisfy the demands of our business visitors from around the globe. Emirates NBD's very first paperless branch at Dubai World Trade Centre using seamless and continuous banking solutions and transactions to global site visitors inevitably enhances our capacity to continuously draw in new and repeat global business travellers to Dubai," stated H.E Helal Saeed Almarri, Director General, Dubai World Trade Centre Authority (DWTCA) and Dubai Department of Tourism and Commerce Advertising (DTCM) and Chief Executive Officer of DWTC.

"We are advancing our branch network in tune with the altering requirements of customers as they look to progressively depend on self-service. We have actually completely digitalised several deals including Personal Finance applications, Credit Card applications and soon Account Opening, enabling our team to concentrate on offering customers personalised recommendations and aid," added Suvo Sarkar, Senior Executive Vice President - Head of Retail Banking & Riches Monitoring, Emirates NBD.

The new branch, promoted by the bank's Future LabTM, is part of Emirates NBD's AED 1 billion investment over the next three years towards its digital transformation programme, to more innovation and multichannel transformation of its procedures, services and services.