Dubai, 11 November, 2015: Emirates NBD, a leading bank in the region, today announced the integration of bluetooth made it possible for 'Beacon Technology' on its Mobile Banking App to improve clients' experience at bank branches.

Consumers checking out choose branches will be alerted of continuous campaigns and promotions on their mobile phones, ushering a brand-new age of instinctive, interactive interaction between the bank and its client. In addition, Emirates NBD consumers within distance of partner restaurants or outlets will be notified of available offers and privileges on their Emirates NBD credit or debit card.

"In keeping with our commitment to be the first to provide our consumers the most sophisticated retail banking options, we have leveraged digital innovation to create an exceptional branch experience," stated Suvo Sarkar, Senior Executive Vice President & Group Head-- Retail Banking and Wealth Management, Emirates NBD. "Beacon Technology will boost the way we interact with clients and create a synergy in between the physical and digital worlds.

Beacon Technology will assist the bank in gaining a much better understanding on customers' specific requirements based on their motions. The bank has partnered with (partner merchants) and will notify consumers on ongoing offers based on their area.

"This advancement wise innovation leads the way for an improved, more interactive banking experience, in addition to benefitting our partner merchants," continued Sarkar.

Expanding on the bank's distinct service recommendation, Pedro S. Cardoso, Head of Multichannel & CRM at Emirates NBD stated: "In keeping with our commitment to provide customers a genuinely superior and consistent experience across all banking channels, Emirates NBD embarked on detailed Multichannel Transformation program a few years back. As a result, we have actually now set in location initiatives which set new benchmarks for the market combining digital and physical to provide a really unique and seamless client experience.".

As part of its holistic service integrating physical and digital banking channels, Emirates NBD branches include more advisory locations and combination with technology. Branches consist of service ambassadors that can guide clients and help them with understanding ways to use and take advantage of online and mobile banking. The bank also provides totally free wi fi to all branch visitors.