Emirates NBD, among the leading banking groups in the area, is making it possible for consumers in the UAE to make donations to philanthropic causes from its digital and social platforms.

The bank has in place a 'Donation' function on its online and mobile banking platforms and has actually now produced a 'Like to Donate' Facebook app that will permit customers to donate money to their preferred causes via their social networks account. The efforts are focused on motivating clients to give back to the community in an efficient and convenient way, while also creating a social network of contribution.

Customers will also be informed of the 'Like to Donate' app from a pop up window when logging in to online/mobile banking. Upon linking their bank accounts with Facebook, consumers can see a list of the bank's relied on partner humanitarian organisations1 and pick the amount of contribution per organisation starting at AED 15.

Talking about the statements, Abdulla Qassem, Group Chief Operating Officer - Emirates NBD stated: "Everyone looks for to make the world a better place but most people do not have the time or access. Emirates NBD is truly happy to provide our clients the convenience and ease of access to contribute through our digital and social banking platforms. Our company believe this function will combine our consumers to make an effect on appropriate causes, whether they wish to help children in needy nations or add to an environmental problem. As the biggest bank in the UAE, we are certain that this campaign will raise significant contributions for our recognized network of relied on charitable partners who will then have the ability to use these funds and designate them toward making a distinction."

Emirates NBD's digital and social contributions efforts intends to empower consumers to give back to the community and make a mark on social advancement. Using digital as an enabler, the bank is positive that the benefit and effectiveness of the brand-new function will prosper in generating significantly greater funds for its relied on charitable organisations and raising awareness of relevant issues to a wider audience.