Emirates NBD, a leading bank in the region, bagged 'Best Customer Experience-- Banking' at the 2016 Customer Experience in Financial Services Asia (#CXFS Asia) Awards in recognition of its remarkable dedication to offer superior client experience in 2015.

Emirates NBD's strategic concentrate on providing an enhanced customer experience in recent few years has substantially added to the massive development of the bank. With increasing consumer demand for digital and social banking, Emirates NBD has actually made fantastic strides in offering a sophisticated and hassle-free omnichannel banking experience, with a particular concentrate on new digital solutions through its online and mobile portals.

Talking about the win, Suvo Sarkar, Senior Executive Vice President & Group Head-- Retail Banking and Wealth Management, Emirates NBD, said: "We are honoured to receive the award for Best Customer Experience. Offering a superior consumer experience has actually been at the core of both our business model and corporate culture. Because our multichannel improvement, we have actually achieved success in offering an unparalleled consumer experience on each of our platforms, be it at our branches or through digital banking."

Emirates NBD's recent AED 500 million commitment towards digital innovation in banking has actually mainly contributed toward increasing the bank's consumer experience proposition. Almost all of the bank's items and offerings are offered both on its website along with the Emirates NBD mobile banking app resulting in 87 percent of the bank's clients transactions now happening by means of digital channels. Extremely commended for its user-friendliness and connectivity, the platforms empower consumers to process all their daily banking requirements, handle and track their finances and perform advanced transactions from another location and safely at their own convenience while still having access to the bank's service ambassadors at all times.

Sarkar added, "As the biggest bank in the UAE, we have taken excellent steps in the past couple of years to educate and engage individuals in digital banking and offering an unmatchable range of mobile and online products and services to enable a healthy, versatile and extremely practical financial way of life for our customers."

The banks customer experience proposition is built around a strategic organisation-wide platform called Customer Service Excellence Program (CSEP) that ensures customer experience related initiatives such as Customer Journeys which involves redesigning the customer experience across segments, products and services; Proactive Services and TOP (Trust, Ownership, Personal Touch) service model are implemented and sustained across all channels while ensuring service consistency.

The CXFS Asia) Awards, organised by Timetric, an independent provider of online data, analysis and advisory services on key growth economies and sectors, recognise excellence by financial institutions in various geographies. The awards have been created to identify industry leaders, individuals and organisations setting new standards in customer experience and engagement for the retail financial services sector.