In keeping with the 'Year of Giving' campaign, launched by His Highness Sheikh Khalifa bin Zayed Al Nahyan, Emirates NBD, a top banking group in the region, introduced that it has straightened its 2017 Corporate Social Responsibility (CSR) purposes with the three main styles of the UAE President's campaign - Strengthening social responsibility in the private sector, 'Promoting a spirit of volunteering, and 'Enhancing the idea of serving the nation in new generations of Emiratis and expatriates.'

The key focus locations for Emirates NBD's 2017 CSR plan consist of improving contribution systems, promoting financial literacy, exchanging volunteering hours, partnership with company peers towards sustainable social duty and focusing on UAE national satisfaction, through emphasis on the nation's pearl diving heritage.

Commenting on the announcement, Hesham Abdulla Al Qassim, Vice-Chairman & Managing Director at Emirates NBD, said: "The spirit of providing is an inherent aspect of the society of the UAE, and Emirates NBD's initiatives in the direction of returning to the global community have long been a testament to that spirit. The management at the bank also completely supporteds and agrees with the instructions of HH Sheikh Khalifa Bin Zayed Al Nahyan, the President of the UAE, to commit all tasks during 2017, the Year of Offering, to the endure UAE saints, that demonstrated the best spirit of sacrifice by laying down their lives for the country. Throughout 2017, we aim to embrace and take on the key principle of giving, as defined by His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President & Prime Minister of the UAE and Ruler of Dubai, by making certain that tasks in our CSR calendar this year are developed to earn a distinction to individuals, society and the country as a whole.

" We understand our leading setting as one of the biggest financial institutions in the UAE, and this brings a big sense of responsibility towards the community we offer. Emirates NBD is completely dedicated to sustaining the 'Year of Granting,' and has prepared a collection of tasks that will build on our existing efforts to give back to the community."

Emirates NBD's CSR approach has actually currently won recognition across the GCC, taking 2 awards at the recently wrapped up Gulf Sustainability Honors. The bank's Exchanger Program was recognized as the Best Employee Offering Programme, while Ms Elena C. Cruz, Vice President, Head of Brand name Management and CSR, got acknowledgment for CSR Expert of the Year in the region.

Building on the social contributions using client, employee, and corporate donations in 2016, Emirates NBD plans to enhance its devices and assist in and simplify the procedure for making economic donations to signed up philanthropic organizations this year, via the bank's on the internet contribution network, its unique Facebook Like-to-Donate platform and the recently introduced alternative to give away extra bank benefits, including And also Points, for money matchings.

Under the column of volunteering, Emirates NBD's internal Exchanger Volunteer Programme aims to finish 15,000 hours of volunteer work this year with its partner organisations, up from 10,000 hours in 2015. Exchangers (employee volunteers who routinely trade their time for social good) job throughout all focus areas of Emirates NBD's CSR tasks including sharing their knowledge to promote economic literacy, in particular, among young people and blue-collar workers and spending time with the deprived and impoverished. To encourage staff members to further expand the group of signed up 1400 Exchangers in 2017, the bank additionally introduced the allocation of one extra Volunteer Yearly Leave day per employee.

Building on its role as a frontrunner of lasting social financial investment in the private sector with systems such as #TogetherLimitless and #moneywise, the bank aims to knowledge share its Creating Shared Values (CSV) model with other business entities, to aid them in defining their CSR purposes. Emirates NBD's TogetherLimitless advocacy platform took on numerous initiatives in 2016 to cultivate lasting, long-lasting combination of individuals with disabilities into the community. These consisted of introducing the Careers Network to assist in work environment addition of people with cognitive disabilities, transforming existing bank branches into disability-friendly ones, advertising monetary incorporation by using Sanad card owners (advantage accessibility card established by CDA for individuals with disabilities) the Emirates NBD 'Beyond from Personal Banking' package exempt of minimal salary, in addition to releasing a study record on the banking and financial routines of individuals with specials needs in the UAE.

The bank's financial literacy platform, #moneywise, introduced an economic mentoring program giving peer-to-peer monetary coaching to workers, released Worthy.ae, a platform that expands financial proficiency and health and wellbeing web content to the social space, as well as conducted outreach programmes created to work with financial proficiency with different focus teams consisting of staff members, customers, young people, corporates, SMEs, and work employees. To instill a spirit of national satisfaction in the UAE National youth, Emirates NBD additionally means to introduce a front runner culture and heritage initiative later on this year.

The announcement today is straightened with Emirates NBD's constant efforts to be a sustainable bank of the community and buy socially responsible programmes and services that address the United Nations Sustainable Advancement Goals (SDGs), the UAE Vision 2021, and the United Nations Environmental Programme Dubai Affirmation for Lasting Finance under the auspices of the Ministry of Environment Change and Setting.