Emirates Islamic, among the leading Islamic banks in the UAE has actually revealed it has ended up being the leading bank on Instagram in the UAE, as an outcome of its calculated focus on social and digital systems to involve with customers and UAE residents and enhance customer experience. The bank recently got to the landmark of 40,000 followers on Instagram, one of the most preferred social systems in UAE.

Over the past year, Emirates Islamic saw a rapid development on social media, with its fan base and interactions greater than increasing in 2016, over its accounts on Facebook, LinkedIn, Instagram and Twitter. The bank uses social media to engage millennials via competitors, promos and monetary pointers along with to update the community on Corporate Social Responsibility activities run by the bank. Furthermore, Emirates Islamic has recently launched a Snapchat account targeting higher interaction with its younger, millennial customer base.

Commenting the bank's strategy, Wasim Saifi Deputy CEO, Consumer Banking and Wealth Management, Emirates Islamic said: "As a bank that wishes to continually connect with the community, we aim at engaging with customers and changing our products and procedures to be always easily accessible and seamless across all our platforms, in line with customers' requirements and way of lives. Millennials and the youth these days want to involve with company like banks primarily through digital means. We have actually hence bought and enhanced our social and digital channels to satisfy these requirements and provide an exceptional banking experience to our customers."

In 2016, the bank introduced a new online banking platform plus revamped its site and saw a 13 percent rise in the variety of visitors once the new web site was introduced. As part of the improvement, the platform is optimized for mobile phone usage, consists of financial tools and a boosted ATM/branch locator for convenient instructions to the bank's branch and ATM network.

" At Emirates Islamic, we will remain to own our digital transformation and offer customers, specifically the young people, pertinent products and service throughout our digital and social channels. Site visitors and fans to our social networks can take pleasure in a variety of offers, promotions, item updates along with a possibility to give feedback or pointers," added Saifi.

The bank's social-digital banking proposition was recently identified at the 2017 Service Olympian Awards, where the bank took residence the honors for Most Improved Website and Best Social Media Reach.