Elaf Group has organized the Indian Food Festival 2016 which was held just recently at the Elaf Jeddah Hotel Red Sea Mall. The festival was inaugurated by B. S. Mubarak, Consul General of India in Jeddah, Saudi Arabia, Abdullah Bakri VP Hotels and Mohammed Bin Mahfouz VP Travel & Tourism for Elaf Group. Launched as "A food festival that brings you the very best of Indian food from varied regions," the event featured the popular Chef Gaurav Malhotra and his team to display a range of distinct and distinct dishes in the celebration of the country's refined culinary tradition.

Abdullah Bakri VP Hotels, Elaf Group, stated: "We are proud to be part this year's edition of the Indian Food Festival. We have constantly expressed our unwavering commitment to promote different global foods in line with our steadfast efforts to provide our consumers with a really unforgettable experience. This event not only celebrates the unique flavors of India, but likewise highlights the sector's strong tourism capacity and its growing appeal in Saudi Arabia and the region.".

The event was arranged in cooperation with the Indian Consulate and complements current researches ranking the Indian food and grocery market as the sixth biggest in the world. Indian food's complexity and sophistication is borne from its 5,000-year-old history. According to the India Equity Brand Foundation, the sector is set to expand at the rate of 104 percent and touch USD 482 billion by 2020.