DMS - which acts as the official digital arm of Choueiri Group - has actually partnered with STEP Group - a leading digital and brand-new media company in the Middle East, with offices in Dubai, Beirut and Cairo. The tie-up with DMS will certainly focus on using the full potential of ACTION Group's modern digital news and enjoyment systems to profit the interaction needs of regional advertisers. DMS will have the unique representation legal rights to market advertising and marketing area for STEP Group's current platforms ( StepFeed and YallaFeed), along with its approaching offerings in the region.

Established in 2012 with a vision to build the modern Arab World, STEP Group owns modern news and home entertainment brand names (websites, digital video platforms and events) which serve web content and experiences to modern young Arab target markets. One of its flagship brand names is STEP Conference, currently recognized as the largest and most reputable innovation, digital, and entertainment seminar and festival in the center East for Arab startups, business owners, and digital locals. STEP Group likewise organizes "ACTION Songs", a leading music festival and digital web content platform that highlights the very best and rising music talent in the Middle East.

Introduced in 2015, StepFeed is a vibrant web content platform for the modern Middle East. Supplying news coverage and enjoyment web content to Arab millennials, StepFeed intends to influence and share a favorable story for the region with its distinctive concentrate on human stories, instead of the events themselves. The platform takes on the duty of reporting positive tales concerning Arabs at once of enhanced adverse global coverage.

"YallaFeed" was also launched in 2015 as a modern and daring entertainment platform for Arab millennials. It focuses on problems that matter to Arab young people and provides strong insurance coverage of stories that challenge regional taboos. YallaFeed believes the region's youth hold viewpoints and interests about topics which they are restricted from going over. The platform intends to facilitate higher interaction in between audiences and those vital stories.

In two years since their launch the two platforms have already drawn in 3 million unique individuals, gathered a mixed total of 70 million regular monthly video sights, and created considerable social reach with distribution networks. Plans are additionally underway to launch more ACTION Group systems.

Commenting on the partnership with DMS, Founder and CEO Ray Dargham stated: "We are thrilled concerning our partnership with DMS. By integrating our concentrate on the item and fascination for fantastic creative web content with DMS' vibrant sales pressure and strong brand name capacities, we will certainly continue to construct a platform that our audience enjoys, while unlocking considerable advantages for brand names.".

DMS' Chief Operating Officer, Michel Malkoun, additionally expressed his excitement and specified, "DMS' latest partnership with STEP Group, a consortium of digital platforms that generate imaginative and initial web content for Arab Millennials, is an extremely amazing growth for us. Its premium platforms 'StepFeed' and 'YallaFeed' supply a unique concentrate on innovative Indigenous Material. We are certain that these systems will provide our advertising and marketing partners brand-new methods to connect to a generation of Arabs that are.
ever a lot more plugged-in.".

About Digital Media Services (DMS):

Digital Media Services (DMS) was included in 2010 as the main digital media arm of Choueiri Group. Today, the Company expands a costs profile of on the internet/ mobile offerings, which reach 120 million Unique Customers, generate 2 Billion Page. Sights and serve over 3.2 billion ads monthly. Aligned with Choueiri Group's dedication to and focus on digital, DMS obtained a brand remodeling in April 2017, which reveals its unique strength as truth voice of independent authors. DMS is locateded in Dubai, with existence in key regional markets.

About STEP Group:

ACTION Group is a leading digital and new media company in the center East with a home of modern news and entertainment brands. ACTION Group's systems offer web content and experiences to a vibrant and young Arab target market throughout its sites, digital video clip platforms, and events.