dmg events - Middle East, Asia & Africa, a leading international exhibitions company, is set to launch its successful hospitality event brand in Africa. The Hotel Show Africa 2017 will happen from 25 to 27 June at South Africa's Gallagher Convention Centre in Johannesburg and is the first geo-adapted event from the dmg hospitality portfolio to release in Africa. The launch coincides with a rise in tourist numbers throughout the continent that is anticipated to draw in 85 million people a year by 2020.

The new event is adjusted for the African market and based on the companys highly successful The Hotel Show Dubai. It will unite nationwide and international exhibitors to showcase hospitality products for restaurants, cafes, bars and hotels, right through to food & beverage service outlets

The Hotel Show Africa 2017 will focus on brand-new patterns in the hospitality sector, covering everything from innovation to cooking area devices, cleaning up services to interior design, and furnishings to tableware. The event will also present the effective Vision Conference, a vibrant knowledge platform set to bring in numerous senior industry leaders to talk about patterns, dispute challenges and spotlight opportunities in the African hospitality sector.

"Africa provides huge chances for hospitality carriers on a continent projection to enjoy a few of the greatest financial development rates on the planet," said Christine Davidson, Vice President, dmg ems Africa.

"The Hotel Show Africa 2017 is a direct recognition of the sector's growth. South Africa is the best location for this program, offering a gateway to the African market, in a country that is going through a strong hospitality boom with millions of dollars' financial investment and a government-backed acknowledgment of the economic gain from tourism." Davidson added.

The capacity of the sector is reflected in the technique of hotel groups already making considerable investments, with 365 hotel projects in the continent's pipeline.

In June this year South Africa's Sunday Times described the growth in the hospitality sector as a new 'scramble for Africa' as local and worldwide hotel brands driving a car growth plans. That includes Protea Hotels that is developing its very first hotel in Botswana, the ninth country in Africa in which the brand will have a presence.

The launch of the geo-cloned hospitality event in Africa is the latest in a series of strategic moves by dmg events as it expands its business into key markets on the continent. Other African ventures include upcoming inaugural editions of The Big 5 East Africa, INDEX North Africa and The Big 5 Construct North Africa.