news-details

Coca-Cola Launches Coca-Cola Life in the United Arab Emirates

Coca-Cola has announced the launch of Coca-Cola Life in the United Arab Emirates, the very first low-calorie soda sweetened from a mix of stevia and sugar. Stevia, a zero-calorie sweetener from natural origins, originates from the best-tasting part of stevia Leaf, found in South America. At 27 kcal per 100ml, Coca-Cola Life offers a calorie reduction of approximately 38%. The Coca-Cola Life cost is set at 2.5 AED both for the 330mL bottle and 250 mL can.
Tolga Cebe, Marketing Director at Coca-Cola Middle East stated: "We are delighted to reveal the launch of Coca-Cola Life in the UAE. Coca-Cola Life is a special, great-tasting choice for those trying to find beverages with fewer calories. Coca-Cola Life is the current example of the our business's commitment to use more option through low, and no-calorie choices, showing our development in enriching our product portfolio to meet consumers' developing needs and choices."

Consumers will have the chance to find the new beverage through sampling opportunities across the UAE consisting of Carrefour Shopping mall of the Emirates, Spinneys Motor City, Union CAGE Muhaisanah and GEANT Yas Shopping mall.

Related News Post