Addressing the consumer need for stronger privacy protection, Careem, the leading ride-hailing solution in the Middle East and North Africa, has actually launched a new telephone call covering up feature, which is already live in the UAE, and will certainly be introduced in various other regional markets, including Saudi Arabia and Pakistan, within the coming 30 days.

The feature gives Careem's customers the choice to keep their phone numbers unrevealed to the Captain (vehicle driver), thus including one more layer to consumer privacy and security. Call masking is the most recent in a collection of safety and security attributes introduced by Careem in the recent past such as the facial acknowledgment technology - all aimed at reinforcing the company's dedication to making Careem one of the most relied on ride-hailing app of choice.

As a matter of fact, absence of trust is one of the key reasons keeping individuals off e-commerce platforms in the Middle East & North Africa, inning accordance with a 2017 CIGI-Ipsos Global Survey on Internet Security & Trust fund. The record revealed that for 49% of customers in the region, lack of trust is a top factor for not acquiring products or services online.

With the call masking attribute in position, the Captain will just get an encrypted number rather than the individual's genuine contact number, therefore making sure the consumer's individual information remains completely risk-free and unexposed.

" Making sure the safety and security and security of our customers in all of the markets where we operate is our leading concern at Careem," said Mudassir Sheikha, CEO and co-founder, Careem. "Introducing innovation that streamlines their lives without compromising their privacy will certainly continue to be among our key focus areas as we continuously function our way towards enhancing Careem's placement as the response to the region's most pressing travel-associated challenges.

" Remembering the social and social features specific to certain markets, where Careem has actually ended up being the fellow traveler of option for hundreds of women, attributes such as call masking will certainly improve the level of depend on and self-confidence customers have in our solutions-- thus allowing them to be mobile while having greater comfort. We anticipate this attribute will confirm particularly prominent in markets where customer need for personal privacy protection is extra noticable, such as Saudi Arabia and Pakistan," Sheikha proceeded.

In Saudi Arabia, where Careem operates in more than 50 cities, Careem has actually equipped ladies with a reputable ways to get to their place of work and back home once more. The company additionally established a women-only call centre in the Kingdom, adding to job production and providing possibilities for the Saudi female labor force.

" As a homegrown brand, Careem understands much better compared to others the demands and dynamics unique to the markets in which we run, and our purpose is always to offer our customers with local remedies that not only respond to their needs and needs, however are respectful of their social worths and norms," Sheikha included.