Canon Central and North Africa (CCNA) set one more significant turning point in its overall Africa growth approach by strengthening its presence in Senegal through collaborations with two major dealers, DEVEA and Electronic Firm.

The Senegal news becomes part of a bigger CCNA method to boost its business in the Africa continent and reinforce its in-country visibility. The partnership with enduring and reputed suppliers in Senegal underlines Canon's focus on enhancing the company's 'closer to consumer' strategy in the West Africa region and strengthening its regional presence,

Canon will certainly continue to supply value-added on-ground advertising and marketing and sales sustain to both companions in Senegal and fulfill consumer demand in the swiftly evolving market for both its business and customer segments..

With a growing circulation network in Senegal that is still at an incipient phase, CCNA hopes to additional create and reinforce this network to cover the market through its varied product portfolio. Small and Medium Businesses (SMB) develop a substantial segment of the Senegalese economic situation and there is an ongoing call by various local and worldwide stakeholders to encourage and sustain this field to add to comprehensive economic growth.

Canon's visibility in Senegal will certainly as a result give the company an opportunity to gain thorough reach across Africa, and to better recognize the transforming market characteristics and customer demand.

Roman Troedthandl, Managing Director of CCNA, said: "Senegal is among the fast progressing nations within West Africa with a swiftly expanding young populace and appearance of Small and Medium Organisations throughout the country. CCNA' s objective is to penetrate this market and increase the potential which it needs to offer.

" We will even more boost our network of suppliers and partners in Senegal as we remain to service reinforcing our general existence in the African region prior to we ultimately open our very first B2B & PV display room in the country. Our partnership with DEVEA and Electronic Corporation will assist us to touch the massive potential supplied by IT and consumer electronic supplier networks through network penetration and presence enhancement at key retail stores."

DEVEA and Electronic Corporation are among the most acknowledged representatives in the West and Central Africa region as a result of their broad network reach, financial capacities and IT market knowledge.

The partnership with Electronic Company will see Canon release its initial Image Video ( PV) display room later on this year. It will additionally allow the opening of Senegal's first PV solution centre for Canon Picture Video products in 2017. Furthermore, Electronic Corporation will certainly aid CCNA in acquiring market leadership for DSLR electronic cameras. CCNA, through partnering with DEVEA, will place the brand name as one of the recommended brand names in the SMB industry with a variety of inkjet and laser printers that is anticipated to be released in Senegal in the coming months. CCNA will strongly take part in Government tenders for our Mid High series of Laser printers through a solid network of SI/ VARs.

CCNA will certainly also employ a dedicated Network Account Manager to care for network companions in making sure the visibility of Canon products. Troedthandl further included: "Through these important local collaborations, CCNA will certainly additionally seek to participate in government tenders for its mid to high variety of laser printers."

CCNA, through partnering with DEVEA, will even more boost its B2B portfolio and offer end to end services that will supply luxury results in profit Senegal's companies and markets, and take advantage of its expected growth. Its offerings will certainly range from the standard photo copier to its production and vast style printing services to meet the marketplace requirement in terms of scanning and archiving solutions.

While CCNA extends its geographic business footprint in the country and the larger region, the organisation remains fully commited to Senegal's socio economic growth with several community campaigns.

As part of a 'Celebrate Africa' campaign*, CCNA revealed the start of an Africa wide online photo competitors which will foster creativity amongst amateur digital photographers. In previous years, Canon, along with Dubai Cares and as part of Adopt a School effort, has actually constructed a school in Senegal in partnership with a non-profit organization, buildOn.

Troedthandl discussed: "With our business philosophy of 'Kyosei ', suggesting' living and interacting for the common good,' we will want to preserve our development and prosperity in the region via new business campaigns while additionally promoting our CSR activities."