Canon Middle East, a leader in imaging solutions, revealed the renewal of strategic partnership with Nayla Al Khaja, the UAE's very first woman movie producer, as Ambassador. This news comes as the UAE commemorates Emirati Women's Day on 28th August 2017.

Nayla is an iconic number that stands for course, excellence, creativity and innovation Middle East filmmaking industry, the same high qualities that have actually helped keep Canon's online reputation as the leader in imaging remedies. Nayla's devotion to improve the UAE's nascent - yet expanding - expert filmmaking industry praises Canon's devotion to expand the remarkable art of imaging across the region with innovative services and products that transcend exactly what is currently available. Canon likewise revealed that it will support The Scene, Dubai's very first film club set by Nayla a decade ago, to advertise indie movies in their original format.

" We are honoured to continue working with the extremely gifted and award winning Nayla Al Khaja as Canon's Ambassador. Our collaboration commenced in 2011 and we are thrilled with this partnership, which I think is a powerful tool to inspiring much more imaginative web content in the region's independent filmmaking domain name. Canon is pleased to promote the works of Nayla and to support her creative endeavours that work as ideas to the more youthful generation. It is similarly our pleasure to sustain all independent filmmakers by providing them with unprecedented possibilities in the filmmaking craft with Canon's budget-friendly, full-featured DSLR video cameras." claimed Anurag Agrawal, Managing Director, Canon Middle East. "To announce the extension of our partnership on Emirati Female's Day is a testimony to our respect and honour of the impressive success Emirati ladies have gained in their own nation and which are recognised worldwide too."

For many years, Nayla constantly showed remarkable filming abilities and visual imagination, ending up being an ideas for young photo abilities across the Middle East. She has been recently nominated for the 2017 edition of the Gulf Business Awards in the category Business owner of the Year, as well as the Chief Executive Officer Middle East Awards 2017 in the groups Women Chief Executive Officer of the Year and Visionary of the Year, not just for her achievements as a professional filmmaker supporting for a better and stronger acknowledgment of Women in cinema, however additionally for the exceptional success of her production company, D-SEVEN Motion Pictures.

In 2016, she utilized Canon products to shoot the pilot of her first function film, Animal, which was nominated for the Muhr Emirati Awards and provided during the 2016 Dubai International Film Festival. She keeps promoting the key advantages of Canon products for filmmakers in the region, inviting them making their very first film using Canon DSLR electronic cameras. Nayla also uses Canon's DSLR electronic cameras daily for her digital content.

The DSLR technology pioneered by Canon has actually transformed the movement picture industry and has made it possible for the typical individual to fire video clip with a tight budget. Furthermore, Canon's DSLR cameras supply value-added green modern technology benefits such as less power and lights used because of the low-light capacities in the camera, less devices to be packed making mobility simpler, no chemicals needed for creating movie, very easy reuse of memory cards and capability to keep video footage also on a laptop computer. In addition, by utilizing Canon DSLR cams, independent filmmakers will just need a smaller sized crew when generating a movie.

In March 2017, Nayla introduced Canon's front runner Cinema Camera, the EOS C700, at CABSAT 2017. This future generation digital cinema electronic camera includes Canon's discoverings based upon professional feedback from throughout the world and the Middle East over the last 5 years. With a new modular design targeted at high-end cinema production, the C700 brings an all new power and versatility expected in the A-Camera market. Showcasing a Super35mm sensing unit that shoots up-to 4.5 K, various recording choices, and a future RAW upgrade, the C700 guarantees excellent picture and develop top quality.