Automotive brand BORGWARD Group AG is set to introduce its renowned brand name of aesthetics and performance to auto enthusiasts throughout the GCC throughout its first-ever participation in the 14th Dubai International Motor Program. The company will showcase its straightforward smart models featuring competitive German-made modern technology at Hall 2 -Stand 200 during the show's run from November 14 to 18, 2017 at the Dubai World Trade Centre.

BORGWARD occupies a prominent place in German auto history. Started by auto genius Carl F.W. Borgward in Bremen in 1919, the company was the 3rd largest German automobile supplier throughout its prime. It was previously the largest German auto merchant, with its consignments to Europe, North and South The U.S.A., Africa and Asia bookkeeping for greater than 60 percent of Germany's total automobile export volumes. BORGWARD successively broke 51 world auto racing records before its long industry hiatus.

Given that 2015, BORGWARD has actually been starting an enthusiastic campaign to restore the global importance of its brand name. It unveiled its initial sporting activity utility vehicle throughout the 2015 edition of the Frankfurt International Motor Program (IAA), the world's largest motor show, and released several models later on to broaden its market share. BORGWARD debuted a modern four-door, four-seat electric sports car interpretation of its famous Isabella concept car at IAA 2017. The original Isabella achieved global sales of more than 200,000 devices throughout its production run from 1954 to 1962. The more recent generations of BORGWARD automobiles have been earning global recognition for craftsmanship, intelligence, progressiveness and availability.
In April 2017 the company introduced its Market Method for the Middle East, followed a couple of months later on by the announcement of strategies to touch the GCC markets with an emphasis on supplying innovative auto customer care and setting new industry benchmarks. As the business center of the GCC, Dubai was a natural choice for launching BORGWARD's regional thrust.

The flagship models to be displayed shown at Dubai International Electric motor Show 2017 personify BORGWARD's focus on introducing versions in the GCC for distinguished German automotive innovation, performance and design.

BORGWARD will continue enhance its regional methods and local production in international markets under its long-lasting global strategy. It intends to satisfy the expanding demand for cost-effective autos including remarkable design and advanced innovations backed by a proven German automobile brand.