Awards International has actually introduced the winners of the 2017 Gulf Sustainability and CSR Awards throughout the ceremony held at Jumeirah Creekside Hotel, Dubai on February 15, 2017. The CSR effort of Berger Paints, Colours of Arabia has bagged the award under the 'Cause- relevant Advertising and marketing project' for the entire Gulf region. This classification has actually recognized all advertising and marketing campaigns that highlight the relevance of a certain social reason in the region.

Berger Paints competed very with firms of nationwide and worldwide repute and won the award as a result of its outstanding campaign throughout the region. 'Colours of Arabia' is a unique project which was substantiated of the belief that also the visually tested can experience colours if empowered. The 10 movies established for social media sites touches the psychological chord of the society. The story revolves around a trip of a grandfather with his grand-daughter, Noor, who is blind. Noor's pursuit of seeing the world drives her Jiddo to travel with her and show her artefacts of satisfaction, society and heritage across Arabia and explain these lovely productions through the medium of colour.

On receiving the award, Aseem Doshi, General Manager, Berger Paints Emirates Co. Ltd. LLC stated, "This is a big accomplishment for us and it is a big honour to be selected in such an affordable group. The CoA is an outcome of cooperation of inner and external stakeholders. The originality of the CoA campaign is that it has actually had the ability to show to the world that colour can be experienced by everybody. The campaign is an effort to start dialogue and develop understanding about addition with the expectation of collaboration with the exclusive and social development agencies in the future. We are also taking this onward to our future generation with a sensitization drive in schools.