Augmented Reality (AR) is redefining consumer experiences and company interactions in the region and worldwide. At GITEX Technology Week 2016, Avaya, an international leader in business communications software, systems and services, is demonstrating the application of this game-changing technology to develop an Omnichannel, linked and automated experience for the banking market.

Increased Reality open new modes of communicating with dynamic content and sets the stage for interactive and real-time consumer engagement. Visitors to the Avaya stand at GITEX are welcomed by a Digital Avatar representing a banking agent, and interactive AR brochures, which can be accessed using a tablet PC. Users can scan the digital icons of their choice and be directed to additional info about that service, including additional icons to access more information or request a call-back.

International Data Corporation (IDC) has reported that the Middle East and Africa enhanced and virtual reality market will grow from $181.59 m this year to $6bn in 2020, predicting yearly development rates of more than 100%. With the GCC area on the cusp of taking advantage of this substantial potential of Augmented Reality across a variety of sectors, Avaya offers a glance into the intelligent integration of online and offline consumer experiences.