Mohamed Alabbar, Founder and Chairman of Emaar Properties, shared the success story of Emaar with over 80 pupils at the prominent Harvard Business School in Boston.

Harvard Business School Senior Speaker Sid Yog selected Emaar: The Center of Tomorrow, Today Today for his second-year optional MBA course Purchasing Arising Markets.

The study on Emaar was performed by Yog and Research Associates Esel Cekin and Marc Homsy, complying with an extensive testimonial of the company's operations and thorough interviews with the senior administration.

The case evaluates just how Emaar addressed the challenges of the global economic crisis and the challenging actions that Alabbar established to steer the company to end up being "the just realty programmer in Dubai to have continuous positive returns during the global monetary situation." It also recognises the transformational effect that Emaar has carried the physical landscape of Dubai.

During his browse through to the Harvard Business School campus, Alabbar presented Emaar's growth tale. In much less compared to twenty years of procedure, Emaar has actually ended up being the leading gamer in the center East's residential or commercial property growth industry and has supplied highly-demanded property areas, legendary mall and hotel developments.

Alabbar said: "Our founding vision was to form the future with our introducing model of incorporated master-planned communities. Today, we have specified the future of cities with our world-class growths that not only supply a feeling of coming from residents yet likewise catalyse local economic situations. We have actually always focused on long-lasting value creation for our stakeholders and we regularly supply on our promise.

Alabbar shared his strategic overview for the company and highlighted its digital transformation. "This is the era of digital transformation for Emaar. Across all aspects of our operations we are leveraging the potential of digital modern technologies to improve efficiency, productivity and customer care criteria. Today's age is defined by exactly how active, flexible and responsive we are not only to the needs of customers however additionally to a moving market landscape."

Alabbar likewise presented e25, a new start-up effort that he has introduced within Emaar. e25 is a team of 25 under 25 years of age that will certainly bring a new engine of ideas and technologies to the company and shape its future leaders.