As flight in the Middle East continues to deliver strong growth, Air Cairo, an Egypt-based carrier linking the Middle East and Europe, has placed itself to benefit from the boost in air traffic through a brand-new contract with Amadeus for both IT and distribution services.

Throughout June 2016, Air Cairo effectively finished its cutover to Amadeus' Alta Reservation and Inventory and Amadeus e-Commerce modules, whilst also signing for a full content distribution arrangement. The migration to Alta Reservation will enable the airline to increase booking and revenue growth through wide-reaching distribution channels, whilst Alta Inventory provides the airline with the latest schedule management technology in the market place.

Air Cairo has typically operated as a Low Cost/ Charter Airline however is part method through an enthusiastic evolution focused on becoming a Full Service Carrier. Part of the reasoning for this tactical shift is access to more travelers made possible by collaborations with Egypt Air, which owns a substantial stake in Air Cairo, as well as other airline company partners.

Mr. Yasser El Ramly, Air Cairo's CEO, described the reasoning behind the brand-new agreement: "Partnering with Amadeus is a major turning point as we shift to become a Full Service Carrier. In parallel, the complete material arrangement allows us to take our collaborations with Amadeus' travel agency community to the next level as they gain access to our inventory in an effective and efficient way.

Air Cairo is targeting fleet growth from 4 to over twenty airplane by 2020 and, as such, has actually thought about how best to increase sales and presence for its services in new global markets.

Maher Koubaa, Vice President, Middle East and Africa, Airline IT & Distribution, at Amadeus included: "Amadeus is securely committed to Egypt and the surrounding area. We are seeing a greater number of airline companies shift from a pure low cost strategy towards a more subtle combination of approaches. As part of such a move it becomes natural to explore the advantages of a more function-rich IT system. Air Cairo's strategies are ambitious and we anticipate partnering with them throughout this amazing advancement."

Antoine Medawar, Vice President for Amadeus MENA stated: "We are pleased to support Air Cairo's growth plans by increasing the airline company's local and international reach through the world's biggest and most varied travel agency community. Travellers around the world will now have a wider variety of methods to book and fly with Air Cairo, through the channel of their choice."

Khaled Gad El Mawla, Managing Director Amadeus Egypt, commented: "This is further evidence of the strength of Amadeus' thorough offering. A growing number of airline companies in the region are signing-up to our market leading IT and circulation technology making their businesses more effective, efficient and profitable."