Superbrands, the independent authority and arbiter of branding, revealed it will host its annual tribute event to honour and acknowledge 62 of UAE's greatest brand names on May 30, 2016 at the Intercontinental Hotel in Dubai Festival City. The highly awaited 'Brand of the Year' award will be revealed at the event and the 12th edition of the much desired Superbrands book, which includes a two-page profile of each of the Superbrands will be revealed.

In its 12th edition, the Superbrands tribute event is thought about the 'Oscars of Branding' by the corporate world and speaking about the event, Mr. Mike English, Director, Superbrands Middle East, said, "This year has seen an unprecedented number of local brand names making it to the Superbrands list with a few new entrants in the market, in addition to worldwide recognized brands. Participation in the Superbrands book is by invite only and acknowledges the fundamental stamina of the organisation and its brand name value. This event is a real celebration of many of the nation's highest profile brand names."

After carefully filtering through the option list set by the Superbrands Council, over 2,000 senior supervisors and marketing professionals were invited to vote for candidate brands. More than 2000 leading brands in the UAE were scored by the Superbrands Council members and through an online survey. The greatest scoring brands have actually been picked as Superbrands and just the brands that attain the level of acknowledgment set by the independent Superbrands Council are qualified for addition in the Superbrands UAE book, which traces the history and achievements of each of the brands.

Speaking on the strict selection and ballot process, Mr. English added, "A strong brand has to engage with its customers, make consumers feel a sense of ownership and instill trust but above all it need to constantly deliver on its guarantees, so getting onto the Superbrands list is both a respected distinction and a tough task as all these criteria need to be fulfilled. The brands likewise have to be voted for by our prominent brand council members along with by marketing experts, who have voted through an online poll and the brand name which scores the highest points will be adjourned the leading honour of 'Brand of the Year' which we will reveal at the tribute event."

The Superbrands Council makes up people who have revealed exceptional ability in company and who have an extensive knowledge of the market and methods of business. To be voted a Superbrand is an effective recommendation and is evidence for existing consumers, prospective clients, media, suppliers, investors and workers of each brand name's extraordinary status.

The Superbrands tribute event will see the UAE's crme de la crme corporate head honchos in attendance and promises to live up to its worldwide reputation of being the 'Oscars of Branding'.